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Fuzion: Enjoying the fruits of franchising

How franchising is spreading a healthy lifestyle
By Entrepreneur Staff |

Since opening its doors in 2005, Fuzion Smoothie Café has already cornered a sizable loyal following.

Fuzion is a Singaporean smoothie brand that Meredith Ngo brought to the Philippines in 2005. She says that as the master franchiser for Fuzion in the country, she has already made the local version outpace the mother company in terms of growth.

 

Indeed, there are now six Fuzion stores, all located in shopping malls: three in Quezon City (Eastwood City, Trinoma, and The Block at SM North EDSA), and one each in Makati City (Greenbelt 3), San Juan City (Greenhills Promenade), and Pasig City (Podium). Already in the works are Fuzion stores for Shangri-la and SM Fairview.

“The healthy-eating trend is slowly catching on in the Philippines,” Ngo says. “Because of this, we are confident that in a matter of years, we will be better established in terms of market presence. Also, although we are tweaking the café to appeal to the broader market, we are committed not to sacrifice the quality of the products that we are serving to our customers.”

“We are excited about the prospects for the upcoming years,” Ngo added. “Smoothies can be enjoyed by people of all ages, and because more and more people are getting into healthier lifestyles, we expect the demand for our products to grow even more. We are not just a flash in the pan. We are a brand that we believe will always be in demand and more so in the coming years.”

Ngo’s Fuzion has outpaced the growth of its Singaporean mother company, with its unique food offerings.

 

For  franchise inquiries, email franchise@fuzionphils.com with your letter of intent, target location, investment range and resume.  Franchise packages range from P1 million to P3.5 million depending on size and store location. 

 

This article was published in the Aug. 2008 issue of Entrepreneur Philippines.

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Photo courtesy of Fuzion Philippines.

 

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