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How a franchise brand reinvented its store image

Which store design do you like best?
By Entrepreneur Staff |

One foreign brand that has truly captured the hearts and taste buds of Filipinos is McDonald’s. And now, even the taste for interiors of the modern-day Filipino is also set to be captured by the brand.

As the fastfood brand weathered three decades in the country since its first store opened along Morayta in 1981, McDonald\\\'s has also grown to 325 stores nationwide, and expects to reach the 500-store mark within the next 3 to 5 years.

Since September 30 holds a special significance for McDonald’s Philippines, as it is their \\\'birthday\\\' of sorts here in the country, the fastfood chain will open 4 stores that bears the new signature look of the brand on that day.

McDonald’s will simultaneously re-open its Anniversary Stores in Makati Cinema Square, Greenhills, North Avenue, and Quezon Avenue unveiling the stylish and modern store designs that perfectly suit the changing lifestyles of its Filipino customers.

Each of the four McDonald’s Anniversary Stores adapts a different design concept seen in other McDonald’s stores all over the world. Comfortable, spacious dining areas, complemented with splashes of colors, dynamic graphics, and architectural accents, the sleek new store designs reflect not only changing lifestyle of Filipinos, but mirror the diversity of its customers who visit the store. Other unique design elements include the signature red blade and white ribbon at the store’s exterior, reflective of McDonald’s commitment to serving the community.

Each store\\\'s interior design is unique to suit the community that the store serves. McDonald’s Makati Cinema Square bears a design of savvy graphics set against a neutral and timeless color, giving a relaxing a homey feel. Open 24 hours a day, McDonald’s Makati Cinema Square will surely be a haven for hard-working Filipinos looking for break after a long day at the office.

Fun and play best describes the design of McDonald’s Greenhills. The colorful graphics, stylized text and quirky furniture selections is the perfect set-up for customers to enjoy a sweet treat at its Dessert Center or a warm beverage from McCafe anytime of day.  

When it comes to the northern part of Manila, it is all about creating a place of peace and relaxation for on-the-go Filipinos. McDonald’s Quezon Avenue, bears a design based on a neutral color palette, accentuated with a range of graphic overlays that provides a café ambiance—warm and comfortable.

In the same way, McDonald’s North Avenue features the same design elements as McDonald’s Quezon Avenue with an urban edge. Here, customers will see more splashes of color against an appetizing coffee-color palette, providing a relaxing environment but keeping the customers in an upbeat and positive mood all day long. With both stores open to serve customers 24 hours a day, customers can satisfy their McDonald’s craving any time of the day, even if it’s a grab-and-go meal from the Drive Thru, a quick treat from the Dessert Center, or a special perk-me-up from McCafe.

So, which store design do you like best? Post your reactions in the comments section below.

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