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Managing your franchise business

Running a franchise business is not like any other
By Erlinda Bartolome |

A franchise is unlike other businesses. It has the support of a reliable company, it has the brand recall, and it has the system that has been tried and tested. But still, a franchise is a business – something that you, the entrepreneur, will have to grow and manage.

Franchising expert Amando Bartolome says “Managing a franchise business can be fun and exciting, and this is particularly true if you’ve been used to the nine-to-five employee schedule for years.”

And to help you ensure that running your franchise business is exciting and fun, Entrepreneur.com.ph asked Bartolome three questions that will help you run your franchise better.

Q: How do I manage my franchise business?

A: Once you have secured a franchise, it’s your duty to see to it that the business runs according to the standards set by the franchiser. You have bought into a successful system, so you can’t deviate from established procedures if you want to succeed.

Q: How do I avoid burnout?

A: Managing a franchise business can be fun and exciting, and this is particularly true if you’ve been used to the nine-to-five employee schedule for years. However, there may come a time when all of a sudden you feel bored or unfulfilled in your business. This is a critical stage, and it’s where you’ll probably need the franchiser’s help. What is it about the business that doesn’t excite you anymore? Perhaps the franchiser may have had a similar experience at some point in his business career. Ask him for advice. He might be able to help.

Q: How do I balance my time between family and business?

A: The excitement of having a franchise business sometimes creates a time imbalance between the business and your family. This is the reason franchisers always ask potential franchisees if their families understand what they’re getting into. One solution is to train an assistant to be an effective manager, allowing you to take time off once in a while to attend to your family. Your franchiser can help you evaluate candidates for the job.


This article was originally published in the September 2007 issue of Entrepreneur Philippines.

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