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Max's Franchising Inc.

Franchise fact sheet for Maxs Restaurant
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Company Name: Max’s Franchising Inc.

Initial Investment: P12 to P20 million

Investment Recovery: 4 to 5 years


Max’s Franchising Inc.
3rd Floor, Max’s Baclaran Building
Roxas Blvd, cor A. Guarra St.
Baclaran, Paranaque City
Telephone: (02) 832-1991 loc 151


Who started the company: Maximo Gimenez, founder of Max’s Restaurant.

What it does:
Max’s Restaurant, a restaurant that serves its signature chicken now has a total of 112 branches – 49 franchised and 63 comopany-owned – in Metro Manila, Luzon, Visayas, Mindanao, and California, USA.

When they started: Gimenez started his business after World War II and started franchising in 1998.

Why they made it big: It all started when Maximo Gimenez decided to open a café in Quezon City after World War II which catered to American Troops stationed in the Philippines, it initially offered coffee and drinks then it served chicken steak. They formulated a chicken recipe that kept the soldiers coming back for more, and steadily increasing their menu with Filipino delicacies.

To read this entrepreneur’s amazing success story, please grab a copy of Entrepreneur Magazine Philippines’ July issue, available in all bookstores and Mini-stop branches nationwide.


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