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New teaching approach gave this preschool edge among competitors

Read Smart from Laguna all set to expand through franchising
By Elyssa Christine Lopez |



Read Smart Learning Center operations manager Maricar Olaivar-Estrabo 




Serving young clients is no child’s play.


There are parents to consider, differing personalities to deal with on top of a limited attention span. How does one cope with a playground full of big and small?


Read Smart Learning Center plans to tackle it with an I-love-learning approach. Kids as young as two to three years old participate in various activities that instill the value of learning, from simple games to daily greetings with friends (people say “Happy Love Learning Day” in school).



“We try to instill the value of learning as early as preschool. As they go through life, they have to value learning even after [they] finish schooling and have this thinking within themselves: I have to improve my skills,” Read Smart Learning Center operations manager Maricar Olaivar-Estrabo told “When you love an activity, it’s easier to do things.”


The pre-school/tutorial center took root in San Pedro Laguna in 2014. Mr. and Mrs. Heribert Guzman of Infant Jesus Montessori Center noticed the growing need for a preschool that will cater to the children of today.


“They began to see that with the ASEAN Integration and K to 12 program, they have to develop a school that will cater to children of different descent and upbringing,” Estrabo added.


The first tutorial center had great reviews, with some parents even thanking teachers that their children can already read by the first month in school.



Read Smart keeps a lean classroom population of up to 20 children to let teachers give ample time and attention to each student. Computer subjects are also introduced as early as pre-school for an early exposure to technology.


“We allow each child to use the computer and explore the device. They can paint, draw in the computer so they would have a firsthand experience,” Estrabo said.


This way, children may learn the value of initiative at an early age, a trait most valued in the real world today, explained Estrabo. Teachers also update parents on what their child has learned in a yearly basis to help them keep track of their child’s progress.


The center currently has two branches, with another one in BF Homes Paranaque. Two more franchised locations are set to open this year in Davao City.


Franchise packages start at Php 500,000 which includes the pre-opening support and marketing plan with monthly supervision visits from the franchisor.







Photo by Janaeka Sam Navalta

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