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PHL is all set for Franchise Asia 2011

The event will run from September 19 to 25
By Entrepreneur Staff |

The Philippines is all set for the world as the country hosts Franchise Asia 2011.

“In the simplest terms, it means we raise the country’s profile as one of Asia’s most important investment destinations,” Philippine Franchise Association (PFA) chairman Robert Trota said.  “It puts the Philippines on the global spotlight as a leading trade and tourism destination, where the biggest and most successful food, retail and service franchise concepts thrive.”

Aside from Franchise Asia 2011, the country will also simultaneously host the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC) meetings.

The staging of this year’s Franchise Asia is said to mark the beginning of a prestigious event that will allow Filipino and Asian franchise concepts to be introduced on a global platform, as well as for international companies to showcase their brands to the 650 million ASEAN market through the Philippines.  

Franchise Asia 2011 will be held on September 19 to 25 at the SMX Convention Center. Asia\\\'s biggest four-in-one event, will feature the two top-level meetings of the WFC and the APFC; the International Franchise Conference with concurrent breakout sessions, featuring the latest trends and developments in franchising; the International Franchise Expo, a one-stop-shop of the best investment opportunities from micro to large – covering the food, retail and service sectors – both here and abroad; and the Educational Sessions and Franchise Seminars, an excellent learning venue for would-be franchisors, franchisees and international master franchisees.  

To know more about the event, visit or and register on-line for special admission rates. For other details call the PFA Secretariat at telephone numbers (02) 687.0365 to 67; (02) 798.2543 or e-mail For more information on the Expo, call the exhibit management team Global Link MP Events at (02) 750.8588 or e-mail


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