th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

South Korea's ice cream in J-shaped cones invades local food cart market

Jipangyi Seoul Cane Ice Cream gets Pinoy-style makeover.
By Mikael Angelo Francisco |

 

When Jay Ong went to South Korea and came across Jipangyi Seoul Cane Ice Cream, a popular street food cart there, he knew it would be a big hit in the Philippines. It was just a matter of time before his company Happy Recipe Food Enterprises brought in the concept, which dishes out soft-serve ice cream in J-shaped cones.

 

But, despite his faith in the brand, Ong realized that its standard price point—roughly P120 per cone in South Korea, Singapore, and Hong Kong—would make it a challenge to establish the brand here, especially amongst price-conscious Filipinos.

 

 

Making it more affordable locally

The solution? Ong decided to recalibrate the product, which, in turn, brought down its price tag. Now sold locally at a friendlier P35 per cone, Jipangyi Seoul Cane Ice Cream prides itself as the “healthier” alternative to the usual sugar-laden ice cream cones Filipinos had grown accustomed to.

 

Jipangyi’s main attraction is its signature J-shaped cone dubbed “the walking stick”. The cone is made from corn grits, without any oil or sugar added.

 

“It’s a dessert and a snack in one,” says Ong, adding that eating one of Jipangyi’s signature cones is like having ice cream and corn chips at the same time. He believes that Jipangyi’s main product offers consumers more bang for their buck. “Sulit ’yung P35 mo,” he says.

 

 

Growing food cart chain

Jipangyi opened its first Philippine store in September 2014 in SM San Lazaro and now has 58 stores, six of which are company-owned.

 

“There was a time when we would open five to eight stores a month,” Ong recalls. “Sobrang hectic.”

 

Now, the franchise has an outlet in nearly all major malls in Metro Manila, and is slowly making its way to the provinces, with Ong targeting to open 100 stores across the country.

 

Success hasn’t made Ong stop coming up with new ideas, though. “Before, we only had the classic cone,” he says, noting that it was the only variant sold in South Korea. The Philippine franchise, though, offers assorted toppings and flavors, as well as J-Pop, which combines ice cream and caramel popcorn.

 

Ong’s advice to potential franchisees? Study the market. “Ice cream is an impulse purchase. Even if you have a good concept, without a good location, it will not work.”

 

 

*****

Franchise package

Total investment: P520,000 for carts and kiosks

Contract term: 3 years

Inclusions: Rights to use trademark, name, and logo; site evaluation assistance; operations manual and systems; cart or kiosk; ice cream machine, plus accessories; training; initial inventory; opening assistance; marketing support; ongoing support, among others

ADVERTISEMENT - CONTINUE READING BELOW

Contact details: (02) 351-3207; 0917-5009899 

***** 

This story was originally published in the August 2015 issue of Entrepreneur magazine.

 

Photos from Jipangyi Seoul Cane Ice Cream’s FB account; third photo by Heidi Aquende

Latest Articles

What Opportunities are Investors from Other ASEAN Countries Seeing in the Philippines?

A look at the biggest projects registered by Southeast Asian firms with the gov't in the last 6...

byPauline Macaraeg | November 19, 2017 09:00:00

10 Commandments of Successfully Managing a Business Crisis

Commandment number one is beginning preparing before anything has gone wrong

byTor Constantino | November 19, 2017 08:00:00

Help Is on the Way! (for 5 Common Obstacles Every Entrepreneur Faces)

A little creative thinking can solve big problems

byThomas Smale | November 19, 2017 06:00:00

10 Ways You're Being Tracked Without You Knowing It

Everything we do online and with technology leaves a footprint

byNina Zipkin | November 19, 2017 02:00:00

How to Teach Your Daughter Girl Power, According to This Self-Made Billionaire

Teach these lessons to your girls so they can grow up to be strong, confident and happy

byKitty Elicay for SmartParenting.com.ph | November 19, 2017 00:00:00

How Much Does it Cost to Review for the Bar Exams in the Philippines?

The fees vary but are roughly equivalent to new college graduates’ average starting monthly salary

byElyssa Christine Lopez | November 18, 2017 09:00:00

The 3 Types of People at Work Who Waste Your Time and How to Deal With Them

Do any of these time suckers work at your company? Here's how you can avoid them

byDan S. Kennedy | November 18, 2017 08:00:00

by |

5 Big Mistakes Young Entrepreneurs Just Keep Making

The reality of running a high-growth startup is that the company is your boss

byDeep Patel | November 18, 2017 06:00:00

Entrepreneurs Aren't Risk-Seekers -- They Just Handle Risk Better

Managing risk is in entrepreneurs' DNA

byJohn Suh | November 18, 2017 02:00:00

Billionaires Are Teaching Their Kids Mandarin and You Probably Should, Too

There's a reason Mark Zuckerberg learned Mandarin

byYsa Singson for Cosmo.ph | November 18, 2017 00:00:00

Hershey Hilado, Homeless Ilongga Turned Aussie Millionaire, Topbills Speakers at Nov. 18 Entrepreneurship Conference

Event in Miriam College Quezon City is part of Global Entrepreneurship Week celebration in the...

byPauline Macaraeg | November 17, 2017 10:00:00