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Top Five Homegrown Franchise Brands

Learn how the best homegrown franchise brands expanded their brand through franchising
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Photo shows ( from left) Glenn Yu of SEAOIL Philippines, Federico Moreno of Ystilo Salon, Rommel Juan of Binalot, and Siu Ping Par of Pr Gaz Haus

It’s Franchise Awards season once again for Entrepreneur Philippines. In a few weeks, nominations will be closed and the screening process will begin. But before that, let us take a look at the previous winners of the Franchise Awards, starting off with Entrepreneur’s Best Homegrown Franchises for 2010.

The Philippines isn’t vying for the title “franchise hub of Asia” for nothing. Our country boasts of the most franchise concepts developed in Southeast Asia, growing exponentially from just 20 local and foreign franchisors in the 1980s to over 1,000 franchise companies—not to mention two national franchising associations and a handful of respected franchising consultants—at present. [Learn how to turn your business franchise ready in 10 easy steps here]

Considering that franchise concepts can be duplicated and spun off in so many ways, it’s indeed an achievement for a local franchise brand to not only be identified as truly Filipino, but also gain the stability to withstand the winds of economic change through the decades. That’s why AMA Computer Learning Center Inc., Binalot Fiesta Foods Inc., PR Gaz Franchising Corp., SEAOIL Philippines Inc. and Ystilo Salon Corp.—along with five other companies—deserve their awards as Entrepreneur’s Best Homegrown Franchises for 2010.

Computer Ed Pioneer stays in front
Company Name: AMA Computer Learning Center Inc.
Franchise Name: AMA Computer Learning Center (ACLC)
Product/Service: Training center
No. of stores (as of 2009): 96

The AMA Education System was built upon the dream of the late Amable M. Aguiluz Sr., the Auditor General and National Treasurer during the term of President Diosdado Macapagal, to build an institution that would provide world-class education to Filipino youth. The dream materialized in 1980 when his son, Dr. Amable R. Aguiluz V, established the AMA Institute of Computer Studies, blazing the trail for popular computer education in the country.

The company originally expanded through traditional company-owned branches, but as the demand for quality computer courses in different parts of the country increased over the years, AMA found it hard to keep up. In 1990 management then decided to open the door to interested franchisees, allowing them to open franchised AMA Computer Learning Centers in Alabang, Muntinlupa City; Caloocan City; and Sultan Kudarat.

AMA has one guiding principle for both company-owned and franchised branches: all institutions must be willing to follow company policies and operational standards, to acquire new technologies to maintain leadership in the IT industry, and to preserve the pioneering image of the institution. This has led to a commanding presence in the IT education market, as AMA has more than 200 branches nationwide at present. AMA expansion has even reached foreign locales like Hong Kong, Bangladesh, Bahrain and other Middle East countries. The AMA franchise network has continued to expand even through rough economic periods, such as the recent global recession.

By being a pioneer in offering IT courses in the Philippines and producing more than 20,000 graduates every year, AMA has explored its niche in a way that few other institutions can duplicate.

Initial investment: P4 million to P5 million
Estimated payback period: 2 years

Amable R. Aguiluz IX, CEO
59 Panay Ave., Quezon City 1103
(02) 373-3903 local 8218 and 8265

Page 2: Fast food wrapped in Filipino tradition


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