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What is the big fuss about Franchise Asia 2011

Event will highlight business opportunities in franchising
By Entrepreneur Staff |

What is the big fuss about the Franchise Asia 2011 that will be staged at the SMX Convention Center later this month?

As Franchise Asia 2011 chair Bing Sibal-Limjoco would put it, the event will put the country on the map as the franchise hub of Asia.

“The first staging which was a decade ago in 2001 opened a floodgate of opportunities for the franchising and business sectors. We hope to do the same this year and prompt more economic gains not only for the franchising sector but also for the national economy as a whole,” said Sibal-Limjoco.

Franchise leaders from 43 countries are expected to arrive for the event.

“Being the pioneer and premier franchise association in the country, it is Philippine Franchise Association’s vision to promote franchising as a tool for national development; and as evidenced through the years, this industry has lent itself to positive economic gains for the country by contributing to the creation of thousands of enterprises and the generation of millions of employment,” PFA president Yvette Pardo-Orbeta said.

Franchise Asia 2011 will be held on September 19 to 25 at the SMX Convention Center. The highlight of the event is the International Franchise Expo, a one-stop-shop of the best investment opportunities from micro to large – covering the food, retail and service sectors – both here and abroad.

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