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Wrap It Up!: A business for the gift-giving season

A business that creates special moments and strengthen relationships
By Entrepreneur Staff |
Wrap It Up!: A business for the gift-giving season

For nearly a decade now, Wrap It Up has made it their business to create special moments and strengthen relationships. For Wrap It Up, it’s the thought—and the special, lovely presentation that counts.

Its first branch at the WalterMart in Calamba, Laguna opened in November 2000 just in time for the Christmas giftgiving season.  [See 10 business ideas for Christmas here]

Chiqui Barretto, owner of Wrap It Up, says that contrary to what most people think, it’s not the love for crafts that inspired the business but the desire to satisfy a need. Some people just do not have the time, or simply the skill, to wrap gifts.

From the basic fold-and-tape, Wrap It Up took the art of gift-wrapping into a class of its own. “Our strength is in the way we wrap gifts. The design, the color combination, the style, and the variety of materials we have on hand differentiate us from competitors. We take gift giving to the next level,” says Barretto.

Through the years, Wrap It Up has found ways to make gift-giving even more personal and special than it already is. For only P15 for example, a ribbon can come with this message: “For it was not into my ear you whispered, but into my heart. It was not my lips you kissed, but my soul.” [See easy steps on joining a bazaar here]

Barretto says Wrap It Up gives more than convenience to customers. A visit to Wrap It Up could also be an experience. Customers have the pleasure to mix and match and provide their own personal touch to the presentation. Or they could just sit around while watching a “free exhibition” by the wrap artists whose speed and skills will definitely keep a customer entertained.

The Christmas season accounts for 35 percent of the company’s annual sales. But good thing this is the Philippines where people never run out of reasons and seasons to  celebrate—graduation, mother’s day, Valentine’s Day, anniversaries, etc.

“I never thought that this business would be a year-round event. Different geographical locations have different behaviors. But basically, Filipinos are gift-givers,” says Barretto. [Read about the early Christmas Shopping with BPI Express Mobile here]

Wrap It Up now has 11 branches and eight franchised stores. A Wrap It Up franchise costs at least P450, 000 in total startup investment.

2F Walter Mart, Real, Calamba City,
Laguna 4027
(049) 545-7525; 0918-9007570


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