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News and Events

Inside The Mind Of The Young CEO Who Introduced The Break-Up Leave

Third Domingo spills the beans on his unusual concept of employment perks

During one of the 'Money Monday' internal Mancom meeting of Ideas X Machina (IXM), the team of founder and CEO Clemente 'Third' Domingo III pondered over a very important matter: why many people in advertising are single and out of love.The consensus was, people ...

by John Paulo Aguilera for  | July 18, 2017 12:00:00
News and Events

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right

It’s appropriate for brands to make social statements, but it should be done very carefully. A brand can’t just hop onto a social issue; it must be very purposeful and sincere because, truthfully, it might work or it might fail.Pepsi's most recent ...

by Jim Joseph  | April 15, 2017 12:00:00
News and Events

The Most Talked About Super Bowl 51 Ads”"So Far

Some of the most buzz-worthy ads court real controversy

The Super Bowl has always been more than about the game. After the much-awaited halftime performance, the commercials, whether they are good, bad or controversial, are some of the reasons why people watch.For many companies, Super Bowl ads are an opportunity to ...

by Rose Leadem  | February 06, 2017 03:00:00
News and Events

What are the most viewed Christmas ads online in 2016?

You might have shed a tear or two at these holiday ads

Commercial advertisements, while meant to sell a product or service, also have the power to tell stories that can sometimes tug at the heartstrings of even the most jaded consumers.This Christmas, some brands once again injected the spirit of the yuletide season ...

by Elyssa Christine Lopez  | December 31, 2016 11:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Business Ideas

The hall of fame of holiday marketing campaigns (Infographic)

Be inspired to craft your own memorable retail messaging this year

The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– just like Santa does all year –– to see which ads strike their festive chord.Holiday marketing campaigns ...

by Tracey Wallace  | October 30, 2016 07:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Run & Grow

How to make your company’s Instagram account impressive

For starters, post more and make sure you understand the network's algorithm

Did you know that Instagram has more than 500 million monthly active users? Wow! No wonder the question I get asked most often is “How do I get more followers on this powerhouse photo-sharing network?”So, here are three of my best Instagram growth ...

by Nathan Chan  | October 21, 2016 07:00:00
Business Ideas

Capturing the growing senior market: How companies can cash in

Baby Boomers are social media savvy, have disposable income - therefore a desirable customer base

Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial market. The fact that this younger population responds less to advertising than any previous generation has marketers ...

by Dan Blacharski  | October 18, 2016 05:00:00
Run & Grow

Best time to advertise on Facebook is this holiday season

Data shows more and more Filipinos are buying via Facebook, Instagram

“The thumb is now the most powerful appendage of the body,” said Digs Dimagiba, country director of Facebook Philippines.Digs explained the idea of “thumb stoppers” or content in social media sites such as Facebook and Instagram that make your thumbs stop scrolling. ...

by Nicai de Guzman  | October 07, 2016 05:00:00
Run & Grow

7 ways to build hype before your business launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!

You’ve been prepping for months – maybe even years – and your new business is finally starting to take shape. Chances are, you're getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking product or service ...

by Sheila Eugenio  | September 09, 2016 08:00:00
Run & Grow

How to save time and money with marketing automation (Infographic)

It only takes 9 steps

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money and quickly acquire more customers. What is marketing automation?In plain English, marketing automation refers to the technologies that enable you ...

by Ehsan Jahandarpour  | September 04, 2016 12:00:00
Run & Grow

5 tips to get your website ready for the holidays

Convert that heavy website traffic to holiday revenue

In recent years, the US retail industry has averaged more than three trillion dollars during the holiday season, which is nearly 20 percent of total annual sales. With more and more consumers turning to their desktops, laptops, tablets and mobile devices when it ...

by Jonathan Long  | September 03, 2016 12:00:00