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News and Events

10 powerful Harper Lee quotes

Here's a roundup of the late author's (rare) statements in life, and on the page.

At age 89, esteemed novelist Harper Lee has died. The news was confirmed by the mayor's office in her hometown of Monroeville, Alabama.Lee’s death comes shortly after the release of her second book this past summer, Go Set A Watchmen. The book provided another ...

by Lindsay Friedman  | February 22, 2016 01:00:00
News and Events

What makes a hit YouTube ad?

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

by Toni Antiporda  | February 05, 2016 01:00:00
Business Ideas

Philip Rosales: The enterprising street artist

See how this frustrated architect makes a living by drawing signage for private and public vehicles.

MR. DISKARTE. The enterprising street artist and vehicle signage-maker Philip Rosales. Photo by Heidi Aquende / Entrepreneur Philippines“Artist ang may-ari nito (An artist owns this place),” said Philip Rosales, looking with interest at a jeepney wall mosaic, with hand-painted signs of popular destinations like ...

by Johanna Poblete  | January 26, 2016 08:00:00
Business Ideas

3 home-based business ideas that can turn creativity into profit

Here are three home-based business ideas that can turn your creativity into profit.

Not surprisingly, more and more professionals decide to leave their formal jobs for good so they can start their own businesses at home. According to Salvador Sibayan, research head of the University of the Philippines’ Institute for Small Scale Industries (ISSI), Filipinos’ ...

by Prime Sarmiento  | June 08, 2015 09:00:00
Startup Tips

How his love for fashion and passion for his craft brought Rajo Laurel to success

One of the most successful fashion designers in the country shares his love affair with fashion.

An artist and entrepreneur, Rajo Laurel has learned to juggle his two roles quite well. Fashion designer to the country’s elite and president of several companies, the former assistant to design legends Pepito Albert and Louie Mamengo is now a prime example ...

by Entrepreneur Staff  | May 19, 2015 04:00:00
Business Ideas

How a Filipino designer captured New York with a bag

Hard work pays off for this Filipino designer.

Another Filipino designer who has made a name abroad is Rafe Totengco, founder of the New York-based Rafe Studio. “The fashion industry is about image and how you package yourself,” he says. One of the Philippines’ Ten Outstanding Young Men for 2002, ...

by Entrepreneur Staff  | May 05, 2015 07:00:00
FirstDibs in Marketing for Entrepreneurs

On working with perceptive value

Beyond any product or service, it is the perceptive value of a brand that determines its worth in the market. Here are important points to take note of.

Dear Amor,I'm a bag designer bent on making a dent in the fashion industry. I've worked on my bags' designs diligently and even studied trends abroad. The materials are all durable, but I think they're still pale in comparison to what designer ...

by Amor Maclang  | November 05, 2014 11:00:00
Startup Tips

Crossing borders

Graphic designers recount how they overcame inexperience to land clients here and abroad.

Every business venture entails risks, and the uncertainty increases when its proponents are either inexperienced or offer non-traditional services to a highly traditional market. Inksurge, a multi-disciplinary studio that accepts work for print, Web, and “anything related in between,” is one example ...

by Portia Silva  | February 13, 2012 08:00:00
Startup Tips

3 ways to maximize your store layout

Visual merchandising is more than just showing what you are selling.

Store displays and the like can do much more than show what’s for sale. Data Tolentino-Canlas, an assistant professor at the University of the Philippines’s College of Mass Communication, explains: “Make them as eye-catching as possible, so that the consumer actually gets ...

by Dante Gagelonia  | January 05, 2012 03:00:00
Startup Tips

[Video] What is the role of creativity in entrepreneurship?

Professor Tony del Carmen of the Ateneo Graduate School of Business tells us the answer.

Developing one\\\'s creativity plays an important role in the success of an entrepreneur. Whether you will use it to create a new product or innovate an existing one, creativity plays a crucial role.Haven\\\'t you noticed that businesses with the most innovative products, ...

by Carlo P. Mallo  | January 05, 2012 01:00:00
Business Ideas

Which designs will make it big in 2012?

What is making a comeback in 2012?

New Year is just a few days away and everyone is excited what 2012 will bring. To help you prepare for the coming year, we here at Entrepreneur.com.ph asked retail designer extraordinaire Ito Kish to share his views on what trends we ...

December 19, 2011 01:00:00
Business Ideas

Home-based business idea: Children\\\'s book illustrator

Draw your way to success.

Do you like drawing, but you do not like the unpredictability of income in the profession? If it is, then we suggest that you consider becoming a children\\\'s book illustrator. Start your business right in your own home with a small capital ...

November 18, 2011 05:00:00
Business Ideas

Using contests to promote company values

Contest aims to highlight commitment of company to deliver on their promise.

While traditional forms of media are still the most preferred platforms in advertising a product. However, it becomes a tricky field when a brand wants to advertise a "value" instead of a product. Unlike an actual product, advertising a value is a ...

by Entrepreneur Staff  | November 09, 2011 05:00:00
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