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Run & Grow

How to Create a Viral Video Smash Hit

If your video evokes a positive emotion that can be tied back to your brand, you're on the right path

Is it possible to plan for and create a viral video, or does a video go viral spontaneously? Yes to both! Because the fact is, many user-generated videos are uploaded to YouTube and go viral thanks to the power of social media.Brands should ...

by Nathan Chan  | March 28, 2017 12:00:00
Startup Tips

A Guide To Rewarding Your Customers

Mobile and digital means to get your customers to buy again and again

Being a loyal customer, or a “suki” in sari-sari store parlance, has its perks. From a consumer perspective, we may think that we are getting the better end of the deal but being a suki to our favorite brands or stores is ...

by Nicai de Guzman  | March 15, 2017 11:00:00
News and Events

(Infographic) What are the Most Recognizable PH Brands?

Only a few local names made it to the top 100 brands in the country but the rewards are big

For a brand to be considered successful, it must have a strong recall with the general public. A consumer must associate the brand with the product or service it is offering.As part of its annual ranking of the 1,000 most recognizable brands ...

by Lorenzo Kyle Subido  | January 25, 2017 11:00:00
Startup Tips

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived

The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element.In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color ...

by Rose Leadem  | January 02, 2017 12:00:00
Run & Grow

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year

As we’ve seen repeatedly this year, it’s always hard to predict the future. But companies try every year, from budget projections to planning marketing strategies. Though we’d all like to be clairvoyant enough to know what the next best thing will be, ...

by Small Business PR  | December 23, 2016 12:00:00
Run & Grow

3 ways for startups to master the art of emailing

Rule number one ”" be a real person

Chances are, your business needs something: more clients, members, customers, partners or publicity. Whether you have an in-house team or you hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns. After launching our own company, we ...

by Phong Ly  | November 29, 2016 12:00:00
News and Events

How entrepreneurs can learn from Trump’s winning branding

Specialization is better than generalization, Trump teaches us

It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become the new president-elect of the United States. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and ...

by Jayson Demers  | November 24, 2016 06:00:00
Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
News and Events

Dead or dying: Is Twitter still relevant for businesses?

While it's easier for established businesses to gain attention in Twitter, it's harder for SMEs

Most of us recognize the little blue bird logo of one of what was once the most popular social networking platform for users to connect with each other and with others around the globe. Twitter, a microblogging platform where users can post ...

by Entrepreneur Staff  | October 31, 2016 04:00:00
Business Ideas

The hall of fame of holiday marketing campaigns (Infographic)

Be inspired to craft your own memorable retail messaging this year

The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– just like Santa does all year –– to see which ads strike their festive chord.Holiday marketing campaigns ...

by Tracey Wallace  | October 30, 2016 07:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Run & Grow

25 fantastic examples of brands using Instagram

If you’re not following them yet, take a peek here

With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site – it’s a platform for engaging fans and showing off the best side of your ...

by Sujan Patel with Elyssa Christine Lopez  | October 26, 2016 05:00:00
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