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News and Events

Twitter Can Take Away Your 'Verified' Blue Checkmark Based on What You Do Offline

Twitter has updated its guidelines for verified accounts after backlash over issuing verification to white supremacists

Twitter has faced outcry over the years as a result of its murky, case-by-case criteria for suspending users’ accounts. Everything from copyright infringement to violations of the company’s Terms of Service to even a possibly rogue employee have resulted users being locked out of their accounts, and in ...

by Lydia Belanger  | November 22, 2017 02:00:00
Run & Grow

Where Is Social Media Headed in 2018 and Beyond?

Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments

It’s important for entrepreneurs to understand howsocial media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.Let’s take a closer look at the things ...

by Serenity Gibbons  | September 22, 2017 08:00:00
News and Events

Facebook helps Filipina entrepreneurs with #SheMeansBusiness

The social media giant introduces a portal for women to grow their business

Recognizing the importance of women entrepreneurs, Facebook is partnering with organizations and experts to provide advice, knowledge and tools to give more women across the country the practical support they need.#SheMeansBusiness is a resource and community portal targeted specifically for women who ...

by Nicai de Guzman  | August 07, 2017 11:00:00
News and Events

How Insighting and Social Listening Helped Brands Create Top Viewed YouTube Ads

The year's top YouTube ads are backed by solid data and creative storytelling

When Google released the YouTube Ads leaderboard for the first half of 2017, it was clear that the videos which resonated the most with audiences across the country are backed by data and insighting. Of course, it also helped that the brands ...

by Nicai de Guzman  | August 05, 2017 10:00:00
News and Events

5 Facebook Trends that Pinoy SMEs and Advertisers Need to Know

Learn these mobile trends to maximize opportunities in time for the holiday season

The “ber” months in the Philippines signal the start of the holiday season, and with it, the biggest shopping event of the year. This year, Filipino brands and businesses, whether big or small, have the opportunity to harness the power of mobile ...

by Nicai de Guzman  | August 04, 2017 11:00:00
Run & Grow

To Get the Most Returns Out of Your TV Ads, Just add Facebook

The ”?"Kicker Effect” on the social media helps widen the reach of traditional TV ads

Who watches TV daily these days? Apparently, a lot of people.Several studies show that around 96 percent of Filipinos still watch television daily but only 75 percent of them are considered non-heavy TV viewers to whom only 30 percent of advertising impressions ...

by Nicai de Guzman  | June 10, 2017 10:00:00
Run & Grow

A Guide to Social Media Customer Care

Social media is one of the best mediums for customer service today

Customer service can make or break your business. That’s why it’s more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media.Today, many consumers take to social ...

by Rose Leadem  | April 17, 2017 06:00:00
Run & Grow

3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year

Put your money on live video, virtual reality and platform crossover

It’s difficult to wax poetic about the social media trends of today, because, based on social media's very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine?Given consumers’ consistently fickle behaviors and the frequency with which ...

by AJ Agrawal  | April 10, 2017 12:00:00
Run & Grow

When's The Perfect Time to Post on Facebook?

It depends on a number of factors that are different for every business

There probably isn’t a single best time to share to social media.There’s a long tradition of studies that have attempted to uncover a "best time" to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding ...

by Ash Read  | March 13, 2017 01:00:00
News and Events

How Social Media is Helping Bring Life Back Into Escolta

Manila's old business district is experiencing a renaissance thanks to technology and heritage conservationists

HUB / Make Lab is a marketplace for clothes, food, accessories and other gift items that is bringing new life in EscoltaLong before Makati and Ortigas, the country’s premiere business district was Escolta in Manila. In 1945, fierce fighting during the Battle ...

by Nicai de Guzman  | February 19, 2017 10:00:00
News and Events

U.S. Dept. of Education Misspells Tweet and Biggest Social Media Fails of 2017

And it's only February

It's been a big year for social media fails -- and the year has hardly started.It only took five days into 2017 for a major company to embarrass itself on social media, accidentally posting a tweet containing a racial slur.Since then we've seen some other ...

by Rose Leadem  | February 15, 2017 12:00:00
Run & Grow

How 3 Social Superstars Built Huge Followings Fast

Build an audience of millions in record time with these secrets

Bodyguards, supercars, models, playboy mansions, helicopters, private jets, and "baller" lifestyles. Sound like a movie—or the dream of every 16-year-old teenage male? Think again. These are part of the daily social media feeds from the biggest players on the planet.We sat down ...

by The Oracles  | January 19, 2017 12:00:00
Run & Grow

Instagram Observes Snapchat, Does It Better

Get ready to go ”?"live”

Instagram continues to roll out major updates at a rate seemingly close to one per week. While Snapchat's ephemeral nature might have inspired Instagram's original push in the current direction, Instagram is breaking new boundaries. Its latest improvements explore users' fascination with the fleeting ...

by Lesya Liu  | December 30, 2016 12:00:00