Motorists may not like big trucks because they occupy so much space on the road. But they perform a crucial role delivering goods from the ports to warehouses and factories, and to supermarkets, groceries and neighborhood stores.
When the Manila city government tried to expand the truck ban in 2015, prices of essential commodities began to rise in the metropolis.
Thanks to faster economic growth in recent years, we’re likely to see more trucks delivering more cargo. Last year, the country’s No. 1 truck maker, Isuzu Philippines Corp., almost tripled the sales of heavy trucks to a record 808 units. Its total truck sales climbed 36 percent to 6,079 units. Last April 20 to 23, the company sponsored a Truck Fest at the SMX Convention Center to further boost sales.
In the video above, Joseph T. Bautista, Isuzu Philippines’ division manager for marketing, explains why truck sales are rising and the potential for growth for the industry.
Pauline Macaraeg is Entrepreneur PH's data journalist. Follow her on Twitter @paulinemacaraeg