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A new home furnishings store opens

True Home carries brands and products that may also target entrepreneurs.
By Entrepreneur Staff |


True Value remains as among the most popular shops in the country for people who are looking for home improvement supplies. Things are getting better for the company and for its customers. The retail chain has recently opened its own home furnishings store called True Home, which is set to target another market segment and carry more choices when it comes to high-quality and on-trend interiors, still at reasonable prices.

True Home is good news not just for homemakers but also for numerous entrepreneurs. Businessmen who are in the hotel industry can check out the new store’s home interior essentials. That is because True Home is set to carry a wide selection of décor from international brands that are noted for offering utmost comfort, style, and function. 

Bedrooms can be made more serene and relaxing with luxurious pillows and sheets from Kassatex fine linens. True Home also sells bathroom accessories like Avanti towels, Zenith and Umbra, which can help create the hotel-style comfort that guests almost always expect.

Restaurant owners can also find a haven in True Home. They can equip their kitchen with sleek, yet efficient machines from brands like Jamie Oliver and Lipper kitchen gadgets, KitchenAid mixers, Lodge cast iron and Scanpan cookware, Epicurean and Architec cutting boards, and Cuisinart small kitchen appliances. 



Moreover, restaurateurs can put up impressive tablescape using great finds like modish plates, silverware, and serve ware from top brands like Mikasa, Libbey, Pfaltzgraff and Bombay, and Schott Zwiesel, among others. 

“We’re excited to introduce to our customers a new line of home accessories for the improvement of their homes, offices, or restaurants,” said True Value general manager Stanley Co during a short casual interview with 

Currently, True Home has locations in Robinsons Magnolia in Quezon City and in Greenbelt 5 in Makati City. Co hinted plans to possibly put up additional True Home stores in other strategic locations in the metro soon. 


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