th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Barack Obama is the most popular world leader on Instagram

The most powerful leader in the world is also the most followed on Instagram.
By Wendy Frink |

 

When you're the president of the United States, the rules of social media don’t apply.

 

With more than 6 million followers on Instagram, US President Barack Obama has the most followers of any world leader. He is followed in a distant second by Russian Prime Minister Dmitry Medvedev with 2 million. Egyptian President Abdelfattah el-Sisi rounds out the top 10 with more than 500,000 followers.

 

Of course, Obama and Medvedev are the exception, not the norm, when it comes to a government presence on Instagram. Of the 305 respondents that were surveyed, a third are dormant or inactive, according to a new study by Burson-Marsteller, a global public relations firm.

 

Governments are using Instagram to provide behind-the-scenes shots, engage with voters, and provide a snapshot of their daily activities. Obama gets more than 56,000 interactions (comments and likes) for every post. And since Instagram has finally introduced two-factor authentication, we can expect more officials to hop on the ‘gram bandwagon.

 

Check out the top 10 below and the video after it:

 

 


*****

Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.

 

Main photo from Flickr / Criz Stoddard

Latest Articles

Close