th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Beyonce's 'Athleisure' line now available

The hit singer has added “entrepreneur” to her resume.
By Carolyn Sun |

 

Still no new Beyoncé album? Dry your tears. April is throwing you a different morsel from Queen Bey.

 

(UPDATED) Her new fitness apparel line, Ivy Park, is now available in Zalora among other online distributors—amid all the hubub about her new album.

 

Ivy Park, an athleisure line named after the singer’s daughter with her rapper impresario husband Jay Z, is the product of a 50-50 partnership with the London-based retail label Topshop and will offer one-pieces, headbands, footwear, hoodies and hats ranging from $30 (P1386) to $200 (P9240). This is not Bey’s first business venture outside of music—or even her first venture into apparel.

 

She introduced the women’s clothing brand House of Deréon to the world in 2004, a collaboration with her mother, Tina Knowles, named after her grandmother, Agnes Deréon, a respected seamstress.

 

Related: Beyoncé Wants You to Get Your Kale On, Launches Vegan Food Delivery Service

 

Following criticism over the brand's designs, which were touted as garish and overpriced—as well as poor sales—the 20-time Grammy winner announced in 2012 that House of Deréon was on “hiatus” and under further development.

 

While celebrity and retail fashion isn't always the best marriage, Beyoncé isn’t a quitter. Like she says in a video for Ivy Park, regarding her process learning about discipline in her formative  years, “I remember wanting to stop, but I would push myself to keep going.”

 

Check out the video above for a snapshot of Queen Bey’s forays into entrepreneurship.

 

 

*****

Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.

 

Photo from Ivy Park website

Latest Articles

Close