Digital in 2017, the latest report by social media agency We Are Social and social media management platform Hootsuite, showed that internet users in the Philippines led in time spent on social media, averaging 4.3 hours a day. This marks the second consecutive year that the Philippines topped the list.
While this may come as no surprise for what many have dubbed the “social media capital of the world,” some people suggested that another reason is the Philippines' internet speed, which is one of the slowest in the world.
Related story: Growing 27% in 2016, PH Now Has 60 Million Internet Users
According to the same report, the speed of internet in the Philippines was only 4.2 mbps, which is much lower than the global average of 6.3 mbps. In contrast, South Koreans, who enjoyed the fastest average internet speed at 26.3 mbps, spend an average of only 1.2 hours a day on social media.
To see if there is a relationship between internet speed and time spent on social media, we plotted the data for the two variables for 28 countries from Digital in 2017 report. The resulting graph seems to suggest that countries with slower internet speed spend more time on social media.
Those with an internet speed below the global average spend 3.1 hours a day on social media. In contrast, users in countries with internet speeds exceeding the global average are on social media only 2.1 hours a day.
Lorenzo Kyle Subido is a staff writer of Entrepreneur PH