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Facebook and Chocolate: The Biggest Revelations and Strangest Moments From Mark Zuckerberg's US Congress Testimony

Here's what you need to know after the Facebook co-founder and CEO's visit to Washington
By Entrepreneur US Staff |

The Biggest Revelations and Strangest Moments From Mark Zuckerberg's Congressional Testimony

Chip Somodevilla | Getty Images

 

After about 10 hours of questioning spread across two days -- and many demure sips of water -- Facebook CEO Mark Zuckerberg was released on Wednesday from Congress. His testimony strategy focused on taking accountability, owning the bigger problem and outlining future action.

 

Those 10 hours of testimony resulted in some overarching questions, a few revelations about Facebook’s policies and more than a few strange moments from Zuckerberg and lawmakers alike. Here’s the breakdown.

 

 

Shadow profiles

On Wednesday, New Mexico Rep. Ben Ray Luján brought up reports of “shadow profiles” -- or the idea that Facebook stores data on people who aren’t users -- and mentioned an aspect of the platform that only discloses the data Facebook collects on users once someone becomes a user. Zuckerberg said he wasn’t specifically familiar with “shadow profiles,” but he told House members that Facebook collects data on people who aren’t signed up for security reasons -- for example, to protect users against malicious actors attempting to repeatedly access the platform to collect public information.

 

 

Lawmakers flub internet questions

 

 

To regulate or not to regulate?

The European Union’s general data protection regulation (GDPR) was a crowd favorite on both Tuesday and Wednesday, with senators and representatives alike mentioning that regulating Facebook might be a necessity moving forward.

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“I was happy to hear Mr. Zuckerberg concede that his industry needed to be regulated,” said New Jersey Rep. Frank Pallone on Wednesday. “We need comprehensive privacy and data legislation.”

 

Photographs of Zuckerberg’s notes for the hearing show one section that reads, “Don’t say we already do what GDPR requires.”

 

 

Image Credit: Getty Images

 

 

No conspiracy here

The theory that Facebook activates background mics to listen in on users in order to display relevant ads came up in the hearing, but Zuckerberg flat-out denied it, calling the idea a “conspiracy theory.” Michigan Sen. Gary Peters asked if Facebook used microphones to inform advertising data and specified that he wanted a yes or no answer. Zuckerberg said no, but he did share that Facebook can use audio from videos uploaded by users.

 

 

'Which hotel did you stay in last night?'

 

 

Coming clean about data scraping

Last week, Facebook admitted that “malicious actors” might have scraped public profile data from more than 2 billion users. In Wednesday’s House hearing, New Mexico Rep. Ben Luján reprimanded Zuckerberg for not shutting down the feature that allowed data scraping sooner -- even though the company was likely aware of the practice in 2013 and 2015. “You didn’t turn the feature off until Wednesday of last week,” Lujan said. “This is essentially a tool for these malicious actors to steal a person’s identity and put the finishing touches on it.”

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2015 hindsight is 20/20

Facebook’s initial response to finding out about Cambridge Analytica in 2015 is murky at best. California Sen. Kamala Harris asked Zuckerberg about internal company conversations immediately after the company found out about Cambridge Analytica’s misuse of user data -- and why users weren’t notified right away. Zuckerberg replied, “I wasn’t in a lot of meetings on the subject” and admitted that he couldn’t speak to whether there was a meeting at the time. In fact, it was only this week that Facebook users have begun to be notified if their data was harvested by Cambridge Analytica.

 

Another key point? Facebook didn’t announce it was suspending Cambridge Analytica from the platformuntil March 16, 2018 -- and that timing coordinates with investigative pieces published by The New York Times and The Guardian. In Wednesday’s hearing, Zuckerberg disclosed that his own profile data had also been sold to a malicious third party.

 

 

The Chick-fil-A controversy (and is Facebook polarizing?)

 

 

Taking responsibility?

Texas Sen. John Cornyn said that in the past, platforms such as Facebook, Twitter and Instagram have been viewed as “neutral platforms” with the operators bearing no responsibility for the content. “I agree that we’re responsible for the content,” Zuckerberg told him, but he clarified that since Facebook isn’t producing the content, it’s not a media company.

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Facebook and chocolate

Most out-of-left field example goes to Florida Sen. Bill Nelson. “[Let’s say] I’m communicating with my friends on Facebook and indicate that I love a certain kind of chocolate, and all of a sudden I start receiving advertisements for chocolate,” Nelson said. “What if I don’t want to receive those commercial advertisements?” Zuckerberg responded that people have the ability to “turn off third-party information” if they don’t want their ads to be targeted using their personal information.

 

 

Nothing in life is free

Nelson asked the CEO a more pointed question about personal data and ads. “If it got … more personal … and I want to cut it off, I'm going to have to pay you in order not to send me, using my personal information, something that I don't want?” Zuckerberg said yes. When Utah Senator Orrin Hatch touched on the same idea in his questioning, Zuckerberg said that “a version of Facebook” would always be free. In another section of the hearing, the CEO clarified: “In order to not run ads at all, we would still need some sort of business model.” 

 

Image Credit: Getty Images

 

 

On selling data

Multiple senators asked Zuckerberg about Facebook’s sale of user data to advertisers, but he was clear on the platform’s stance, saying that the company doesn’t provide data to advertisers; instead, Facebook places the ads itself based on who advertisers want to reach. “If an advertiser comes to us and says, ‘Alright, I’m a ski shop and I want to sell skis to women,’ then we might have some sense because people shared skiing-related content or said they were interested in that,” he said. “They shared whether they’re a woman. And then we can show the ads to the right people without that data ever changing hands and going to the advertiser.”

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Monopoly man?

 

 

‘Your user agreement sucks’

Louisiana Sen. John Kennedy called out Zuckerberg on his platform’s user agreement, saying it was established to protect Facebook from a legal standpoint and not with user experience in mind. “Your user agreement sucks,” said Kennedy, urging the CEO to rewrite it in layman’s terms. Zuckerberg admitted that most people probably don’t read the agreement in its entirety.

 

 

Instagram shoutout

 

 

*****

 

 

Copyright © 2018 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors

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