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Forever Buffering: Is Online Video Experience in PH Really Worst in the Entire World?

Yes, says the latest OpenSignal report
By Elyssa Christine Lopez |




Online video streaming experience in the Philippines was found to be the worst in the world according to the latest report of wireless telecom analyst OpenSignal released on September 25.


Ranking last out of 69 countries, the Philippines was reported to have the least desirable video experience in the world, with a score of 34.98 out of 100, which OpenSignal categorized as “poor” quality. The country even lagged behind other developing countries such as Cambodia and Pakistan



“The typical consumer experience [in countries with poor video experience rating] is characterized by frequent stalling during video playback and long loading times even for low-resolution video,” OpenSignal wrote in its State of Mobile Video report.


The study was based on more than 87 million measurements conducted from May to August 2018 and derived from more than eight million test devices.


The measurements were based from an International Telecommunication Union (ITU)-approved approach, in which video streams from mobile devices, tapped from various content providers, were rated based on picture quality, video loading time and stall rate.


Interestingly, the wireless telecom analyst found that higher download speed did not mean a better video-viewing experience for most countries. The Philippines only ranked third to the last in terms of download speed with an average of 6.03 Mbps. And yet it ended as the one with the worst video experience for its users.


Conversely, South Korea, the country that has consistently performed with the fastest download speed in the world of 45.58 Mbps, only ranked 16th on the list with a “very good” rating. The highest possible rating is “excellent” at the 75 to 100 score range—a feat no country has achieved. The country with the best video experience, Czech Republic, only has a score of 68.52.



“An excellent score would indicate that a country's operators are able to consistently support high-resolution video with fast loading times and nearly non-existent stalling, across their networks,” OpenSignal wrote. “The fact that no country in our list was able to meet the highest benchmark for video quality shows just how far mobile technologies need to progress.”


Still, even when the video experience has massive room for improvement for networks worldwide, users have been increasing the time they spend watching this type of content online.


The “State of Online Video 2017” report of Limelight Networks found that consumers worldwide now spend an average of five hours and 45 minutes per week looking an moving pictures, up by 34 percent in less than a year. In the Philippines, online users spend an average of six hours and 35 minutes a week viewing video—the fourth highest in the world.






Elyssa Christine Lopez is a staff writer of Entrepreneur PH. Follow her on Twitter @elyssalopz


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