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How Reviews Influence Women's Shopping Decisions (Infographic)

How many of these common mistakes do you make?
By Rose Leadem |

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

 

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list.

 

Related: 4 Easily Overlooked Reasons Your Online Business Is Not Thriving

 

Companies should make sure their online reputations are spick-and-span, as 44 percent of women admit to spending at least 20 minutes researching something online before buying it.

 

The industry your business is in will also determine whether a woman is likely to dive deep into reading reviews. Eighty-five percent of women read reviews for beauty and wellness products, and a little over half do for electronics and clothes and shoes. It’s no surprise that groceries, books and homecare and cleaning products are not so highly researched.

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From where women go to seek out reviews to what device they are reading them on—check out the infographic below to learn more.

 

 

 

 

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This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.

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