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IIDM launches accelerated digital marketing courses

IIDM announces its accelerated digital marketing courses for entrepreneurs and would-be entrepreneurs who aim to start 2015 on the right track.
By International Institute of Digital Marketing |

Start the New Year right: fast-track your career in digital marketing with a four-week comprehensive course; the Certified Digital Marketer Acceleration Program by the International Institute of Digital Marketing (IIDM.)

Learn from industry-recognized, regional experts, practitioners, and influencers in four days of eight (8) hour face-to-face classroom sessions and three (3) live online sessions for a total of 36 hours.

The program teaches you the core pillars of digital marketing, learning from CEOs, digital heads, and directors from top brands, and digital and mobile agencies like ABS-CBN, Amazon, Google, Havas Media Ortega, McCann, MRM Worldwide, and Philippine Daily Inquirer to name a few.

The Certified Digital Marketer (CDM) Acceleration Program covers the core tenets of digital marketing. It is designed for professionals looking to accelerate their digital marketing strategies within their company. It will start from January 31 and end on February 21.

CDM Acceleration Program

cdm_january_23_poster.JPG“The CDM Acceleration Program teaches you marketing approaches that you can apply instantly,” says Hans Roxas-Chua, CEO of e-Learning Edge and CDM Co-program Director. “The program also taps into all learning methods; auditory through our online webinar sessions, visual and kinesthetic through our 4-day workshops.”

The program, which will start on January 31, kicks off with lectures in Digital Marketing Plan, What Works in Websites and Email Marketing from Havas’ Jos Ortega, Planu’s Reeza Custodio-Soriano, NuWorks’ Jeff Saez, and DateOne Asia’s Matthew Edmunds.

The second week is all about Paid Online Advertising, Google AdWords and Search Engine Marketing, YouTube for Advertisers, Search Engine Optimization, Display Strategies, and e-Commerce from Google’s Denise Haak Luchangco, Google’s Jimson Gow, Google’s Jolly Estaris, Spiralytics’ Jimmy Cassells, MEC Interaction’s Cynthia Dayco, and aCommerce’s Ray Alimurung.

Enhancing digital strategies

The third week will see MRM Worldwide Manila’s Jason Cruz, ABS-CBN’s Dr. Donald Patrick Lim, Lassu Loyalty’s Jim Griffin discuss recent trends and practices in Social Media Marketing and eCRM or digital Customer Relations Management.

The fourth week will be all about Mobile Marketing and Digital Analytics through lectures from Philippine Daily Inquirer’s JV Rufino, Trish Elamparo, McCann’s Peach Natividad, and Tribal DDB’s Benj Espina.

“The CDM Acceleration Program is every marketer's fast-track solution to enhancing their digital strategies,” says Hans. “We created a program that delivers concise education and training materials in four eight-hour workshops. Our lecturers spearhead marketing efforts from big companies such as Google, Amazon and McCann so students learn only from the best.”

Join the CDM Accelerated Program today. Limited seats only, reserve yours now at or call 0928-506-5382 for more details.



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