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Local celebrities join Internet TV service not as endorsers but as investors

Instead of introducing celebrity endorsers, iflix announced a set of celebrity investors.
By Entrepreneur Staff |


What else do celebrities Iza Calzado, JM Rodriguez, Karylle, Jasmine Curtis-Smith, and Richard, Raymond, and Ruffa Gutierrez have in common aside from being occasional events hosts and brand endorsers?


Now, these seven entertainment personalities are shareholders and business partners of iflix, an Internet television service in Southeast Asia. The partnership with these celebrities was announced several weeks after the company entered into landmark partnership deals with local giant firms Philippine Long Distance Telephone Company (PLDT), Smart Communications, and Samsung Philippines.



“It is a tremendous honor to have these exceptional celebrities join us as shareholders,” says iflix Group co-founder and CEO Mark Britt. “Now, along with our advisory board of Hollywood’s most elite executives, we have unquestionably one of the most formidable profiles and strongest networks in the entertainment industry both in the Philippines and internationally.”


He added, “At iflix, we are committed to working with the best partners in all areas from technology and content to marketing and distribution. These partnerships with the Philippines’ leading entertainment icons are a testament of this pledge. We look forward to benefiting from their tremendous experiences and wealth of knowledge about the entertainment industry in their role as our advisors.”



As business partners

As partners in this business, these seven celebrities have also committed to hold key roles in jointly developing projects as part of the company’s plans to produce original content in the future. They will also be part of the negotiation processes with local studios and independent local producers.



In a recent interview, Calzado expressed her satisfaction over her business decision. She said she is excited because some of her past TV series are being featured on the service (including the phenomenal series ‘Encantadia,’ which was produced by GMA-7 and which would be revived in 2016).


Meanwhile, for Curtis-Smith, being a part of iflix is “an extraordinary opportunity to be part of a revolutionary change in the way people of Southeast Asia are entertained.” Some of her recent drama projects from TV5 are also among the local content in the service’s library.



About iflix

Iflix was launched in the Philippines in June this year. It is also currently available in Malaysia and Thailand.  The company is set to expand to other markets in the region in the coming months.


To date, it has more than 750,000 subscribers. It also takes pride in offering the biggest library of top Asian regional and local TV shows and movies in Southeast Asia. Locally, a subscription costs P129 per month for unlimited access to its content. A subscriber can access its service on up to five devices (smartphones, tablets, desktop PCS, or TV sets) at the same time.  


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