Manila Electric Co. (Meralco) has launched a digital version of its exclusive magazine for CEOs and top executives of its major corporate and institutional partners. It aims to keep up with the shifting habits of the magazine’s traditional audience and reach a broader base of younger readers.
In a press release, the country’s biggest electricity retailer announced that Meralco Power Club, is now accessible online, promising to deliver daily doses of information and insights on energy trends and business developments.
“Our audience for Power Club has traditionally been CEOs who peruse business magazines. But their reading habits are shifting, dabbling in both the magazines they follow and online articles,” said Tony Valdez, Meralco Vice President and Head, Marketing, Customer Solutions and Product Development. “So we decided it was about time we launched a digital version. And with this, we also hope to reach their younger one-downs who roll up their sleeves to get things done. ”
The corporate publication has won an award from the Stevies International Business Awards and received several Anvil, Quill, and Asia-Pacific Stevie awards. It is published in partnership with the country’s biggest lifestyle publisher, Summit Media, which also publishes Entrepreneur Philippines.
Meralco Power Club’s first digital edition contains features on five of Meralco’s most innovative corporate clients, including Mitsubishi Motors Philippines, Walter Mart, Samsung Electro-Mechanics Philippines, Makati Development Corporation, and Ateneo de Manila University.
Other articles focus on renewable energy and the economic impact of the first phase of tax reforms.
The magazine’s print edition previously featured top business leaders such as Jaime Augusto Zobel de Ayala of Ayala Corp., Enrique Razon of International Container Terminal Services Inc., Nestor Espenilla of the Bangko Sentral ng Pilipinas, Jaime Bautista of Philippine Airlines, and Lance Gokongwei of JG Summit.