COMELEC (Comission on Elections) and Twitter launched on March 4 the official emojis of the country’s presidential candidates to encourage fun and educated discussion for the upcoming elections in the social media platform.
“We hope these emojis will help facilitate the spirit of nationalism and participation among the Filipino electorate—not only to voice out their opinions, but also to listen to a wide range of viewpoints on Twitter to make a more informed voting decision,” Twitter Head for Media Partnerships in South East Asia, Pratiksha Rao said in a statement on March 4.
Any Twitter user who tweets the #PiliPinas2016 or #PiliPinas hashtags, a special Twitter emoji will appear showing a hand dropping a ballot against the Philippine flag’s colors as backdrop.
Each presidential candidate also has a corresponding special twitter emoji. Once users tweet with the corresponding hashtags: #PHVoteBinay, #PHVoteDuterte, #PHVotePoe, #PHVoteRoxas, and #PHVoteSantiago., an emoji will appear which resembles the presidentiable.
“Through this platform [Twitter], we have seen how lively the discussions are now about the election. And with this new development, we hope that more people will start participating and get themselves involved in this important moment for our country’s future,” COMELEC Chairman Andres Bautista said in a statement.
In January, Twitter conducted a survey among a thousand Filipino Twitter users in the country and found 69% of the platform’s local audience engage in the app every day. The top three uses for the platform are for news updates (54%), updates with people they know (54%), and search for information (52%).