Popeyes, a popular fast-food chain in the US, is soon making a comeback in the Philippines, thanks to the Kuya J Group of restaurants. In a press release dated August 17, 2018 and posted on the website of Restaurant Brands Inc. (RBI), both companies announced an exclusive master franchise agreement to develop and grow the Popeyes brand in the country.
RBI, which also owns quick service restaurant brands Tim Hortons and Burger King, acquired Popeyes from its previous owners in 2017.
“We are very excited to sign our first major development agreement for the Popeyes brand in Asia,” said Alexandre Santoro, president of Popeyes. “We believe that our passion for food at Popeyes will resonate well with guests in the Philippines.
“We are proud to partner with Popeyes to launch and develop this great brand in the Philippines,” said Lowell L. Yu, chairman of the Kuya J Group. “The Philippines is a large and growing market, and we are looking forward to serving the high quality food that Popeyes offers to the country’s more than 100 million people.”
Terms of the agreement were not disclosed, including when and where the first Popeyes store will open in the country.
The Popeyes chain was previously present in the country through a franchise agreement with poultry company Vitarich. Popeyes closed in the country in 2007.
Founded in New Orleans in 1972, Popeyes is best-known for its Southern-style menu featuring spicy chicken, chicken tenders, fried shrimp and others. Today it has nearly 3,000 stores in the US and around the world.
The Kuya J Group, meanwhile, owns and operates over 100 Kuya J restaurants in the Philippines. The casual dining chain offers Filipino dishes like crispy pata, kare-kare, caldereta and halo-halo. Its portfolio also includes concept stores Isla Sugbu Seafood City, Tsay Cheng Chinese Cuisine, Majestic and the heritage Grand Convention Center of Cebu among others.
Paul John Caña is the managing editor fof Entrepreneur PH