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Prescription glasses finally made stylish

Sunnies Studios, taking cue from customers, launch a hip eyewear line
By Entrepreneur Staff |

 

 

 

The team behind Sunnies Studios, seeing great potential in providing people with stylish prescription eyewear at reasonable prices, may have found their tricky endeavor finally seeing stylish success.

 

It all began with group of friends consisting of a pair of cousins and a couple, business partners Georgina Wilson, Martine Cajucom, Eric Dee Jr. and Bea Soriano-Dee started Sunnies Studios, bonded by common interests on fashion, style and business. The launched their first Sunnies store at the SM Mall of Asia in 2013.

 

Since then, the company has grown to be bigger and always keen on responding to increasing unique customer demands. From this came the development of Sunnies Specs, a new brand that adds variation to the already popular Sunnies.

 


 

“It started when people kept asking if we could make prescription eyewear,” shares marketing director Georgina Wilson during the recent launch of Sunnies Specs. “Customers tell us that they love our frames and that they want to get everything they need all in one place, and so we did it for them.”

 

Less than two years after launching Sunnies, the owners noticed a subtle but growing trend: various Sunnies pieces were being converted into prescription eyewear. For months prior the launch, they have been considering the idea of creating a simpler and more enjoyable experience of getting eyeglasses – one that is design-driven, user-centered and reasonable for buyers.

 

The makers of Sunnies Specs want to reach out to buyers looking for unpretentious yet stylish eyewear designs but at the right price point. They launched a promo where for Php 1,999, customers can get an eye exam and a pair of graded eyeglasses, all in the same day.

 

The customer starts with picking a frame from about 100 different styles, designs and colors that fits his or her face shape, aesthetics and personality. This is followed by an eye exam with the in-house optometrist, where the customer will also be given the option to upgrade the lenses to “blue light” (for eye protection against digital gadget screens), “high-index” (for superior visual clarity perfect for high grades), “photochromic” (light-adaptive lenses that doubles as sunglasses), and “polycarbonate” (impact-resistant and lightweight lenses perfect for active lifestyles). Within about two hours, a customer can already pick up the glasses.

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Eyewear enthusiasts may watch out for Sunnies Specs pop-up stores and virtual merchandise. Some recommended styles include shades of greens, mustards and browns, dark or understated pastels, and styles that emphasize clean lines and grids.


A product launch party dubbed #SpecsParty and held last month was attended by a mix of celebrities, bloggers and social influencers that included Phoemela Baranda, Tim Yap, Rajo Laurel, Gretchen Fullido, JM Rodriguez, Janina Manipol, Jessica Yang, BJ Pascual, Jasmine Curtis-Smith, Bianca King, Iza Calzado, Max Collins and Solenn Heussaff, among other guests.

 

Sunnies Specs can be found in Glorietta, SM Megamall, Trinoma and UP Town Center.

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