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Small businesses urged to take advantage of ASEAN integration

MSMEs should not fear competition, says DTI
By Elyssa Christine Lopez |


With the ASEAN Economic Community in full swing, the Department of Trade and Industry is doubling its efforts to educate and engage micro, small and medium enterprises to be active participants of the integration process. 


“MSMEs (micro-, small and medium enterprises) should be proactive in their attitude towards the ASEAN Economic Community (AEC), rather than be defensive and cower in fear of competition,” Dr. Cielito Habito, former director general of the National and Economic Development Authority (NEDA) said in an event in Butuan City last August. “Playing a bigger role in the AEC will enable them to grow their business and reap the benefits of being ASEAN-engaged.”



Habito, who is now head of The United States Agency for International Development’s (USAID) Trade-Related Assistance for Development (TRADE) project, encouraged MSMEs to look at the bigger picture and take the opportunity to cater to the 600 million consumers of the region.


Under the AEC, the 10 member states will have a single, fully-integrated market and production allowing the free flow of goods across borders with minimal tariffs.


According to a report by the World Economic Forum, the success of the integration can boost the region’s economies by seven percent and generate more than 14 million jobs.


DTI Secretary Ramon M. Lopez said in a separate event that the agency is increasing its initiatives on proper information dissemination of the integration so that MSMEs may fully enjoy the relaxed tariff rates and other market opportunities they can tap.


“It is imperative for our stakeholders to be aware, involved and globally competitive. Our aim is not just to reduce trepidation among our industry sectors, but also to enable them to participate more actively in international trade,” he said.



The agency conducts information sessions from various sectors including the academe, the private sector, national agencies and local government units. The One Country, One Voice (OCOV) program also allows some private companies to partake in the formation of trade policies with the government and other foreign economies. 





Elyssa Christine Lopez is's staff writer. Follow her on Twitter @elyssalopz. 

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