The AIM unveiled its new brand identity today
The Asian Institute of Management (AIM), one of the region's first graduate business schools, is planning to offer some of its short business and technology courses on the web for free, according to its president and dean, Jikyeong Kang today. She said the school is in talks with edX, the online learning platform founded by Harvard University and MIT, to roll out the courses.
Kang spoke at a press briefing to officially unveil AIM's new brand logo, kicking off a list of year-long activities in preparation for the institute's 50th anniversary in 2018. AIM was founded in Manila in 1968 by the Harvard Business School in partnership with leading academic institutions in the Philippines and prominent business leaders. Since 1968, AIM has produced more than 43,000 graduates, many of whom are leading the country's biggest companies.
"We haven't signed the papers yet but we are partnering with edX, the non-profit institute founded by MIT and Harvard," Kang said. "We're going to be developing a few courses to begin with in the areas of data science but we’re also going to be offering more accessible short courses."
Apart from its Master in Business Administration and Master in Development Management degrees, AIM has a number of existing short courses lasting from two days to four weeks. These focus on general management, operations, leadership, innovation, finance and marketing.
The AIM Board of Governors
Kang said the short courses look relatively inexpensive compared to similar courses in the region but cost more compared to executive education programs offered by local schools.
"With edX partnership, we hope to be able to offer many of these courses which will be free to anybody not just in the Philippines but also in the region," she said. "We want to think of more ways to stay true to our mission" of promoting accessible management education.
She added that those who want a formal certification for their completion of the online courses would be charged a minimal fee. "Obviously, if you want certification for the knowledge you have acquired, there will be a small fee. That's normally the edX style," Kang explained.
In a statement, AIM said the newly unveiled AIM logo represents "the dynamism of the school and the region." It symbolizes the school's central position at the intersection of business, government and society.
AIM is also planning to launch new master's degree programs in data science as well as disaster risk and crisis management, said Kang.