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STORM Technologies Founder Joins Exclusive Endeavor Global Network of High-Impact Entrepreneurs

Peter Cauton is the 14th Filipino businessman to be inducted into Endeavor’s exclusive global network
By Lorenzo Kyle Subido |



The Philippine chapter of Endeavor, an international organization that aims to improve communities by mobilizing its entrepreneurs, welcomed Peter Cauton, founder and CEO of STORM Technologies, into its community of high-impact entrepreneurs last month. Cauton joins the over 1,500 entrepreneurs coming from 1,000 companies that make up Endeavor’s global network.


Incorporated in 2013, STORM provides innovative solutions for human resources teams to streamline and customize company benefits and incentives. Its main products allow employees to convert their company benefits into points that they can use in an online marketplace provided by the startup.



Today, STORM’s products are being used by over 100,000 working professionals in the Philippines, many of which belong to the country’s largest companies such as JG Summit Holdings, Ayala Corp. and Sun Life Financial Philippines.


Cauton was the only Philippine representative selected in Endeavor’s 76th International Selection Panel, which was held in Miami, Florida last December 11-13. He is the 14th entrepreneur from the Philippines to be inducted into the network, joining the likes of Xurpas founder Nix Nolledo, Bo’s Coffee founder Steve Benitez and furniture designer Kenneth Cobonpue.


“STORM has always been an organization with learning at its core, and ultimately, this is what the Endeavor connection represents: an awesome opportunity for STORM to learn and grow from Endeavor’s global network and various programs,” said Cauton in a press release dated December 18 on STORM’s website.


Earlier this year, STORM was also chosen as the Philippine representative to the Startup World Cup 2018, an annual competition held by Silicon Valley-based Fenox Venture Capital. It will compete with several other startups from around the world for the $1-million grand prize on May 2018 in Silicon Valley in the US.




Related story: Filipino HR Tech Firm In the Running for $1-M Startup World Cup Grand Prize 






Lorenzo Kyle Subido is a staff writer of Entrepreneur PH

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