There was a reason for businesses to celebrate, Sunday, February 14—Valentine’s Day is a hefty driver of profit each year, primarily in the form of flowers and cards.
There are serious consequences at stake, after all—according to an infographic compiled by SUMO Heavy Industries, a digital commerce company, more than 50% of women say they would end their relationship if they did not get a Valentine’s Day gift.
Motivated by love—and apparently fear—consumers in the US spent $785 million on candy on February 14, 2015. And Valentine’s Day gifts do not have to be for your significant other: last year, women spent more than $100 million to buy flowers for themselves.
For more sweet statistics on Valentine’s Day, including how much the average person spends on the holiday, check out the infographic below.
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