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5th largest smartphone manufacturer in the world now in PH

Vivo enters the local market with its new midrange smartphone, V3Max.
By Elyssa Christine Lopez |


TOP 5. Vivo Philippines Product Manager Mark Cuevas says V3 Max can easily compete in the midrange smartphone sector with its innovative features. Photo by Elyssa Lopez / Entrepreneur Philippines




The local phone industry is about to get more crowded.


Chinese phone brand Vivo wants to get its share of the pie as it launched V3 Max premium smartphone in the Philippines.



“We’re targeting the young, hip, and fashionable people especially those who are always on the go,” Vivo Philippines Product Manager Mark Cuevas told reporters on the sidelines of the press launch on Monday, May 16.


V3 Max has a metallic body finish with a 5.5-inch screen display and runs on a Vivo-exclusive Funtouch OS 2.5 or a “customized Android Lollipop.”  The OS has a special split screen feature which allows users to use two applications at once.


“We’re trying to focus on the requirements of the customers. Selling is one thing but catering to their needs is more important to us,” Cuevas added.



It boasts a 3,000 mAh battery with a quick charge feature that charges the phone in 30 minutes and ensures 50% full battery.


Its 4G RAM also enables seamless transitions in between applications, coupled with a fingerprint scanner that allows users to unlock the phone in as little as 0.2 seconds from wake and 0.5 seconds in sleep mode.



“We see enormous potential in the country. We hope with our entry we can foster innovation in the local market,” Vivo Philippines Vice President Hazel Bascon said in her opening remarks.


The product aims to compete in the midrange smartphone sector with its price of P16,999 ($360.05).



Expansion strategies

Established in 2010, Vivo’s entry follows the aggressive moves of other Chinese phone brands in the local market which includes Huawei, Oppo, and Lenovo. According to the International Data Corporation (IDC), the Philippines is the third largest smartphone market in Southeast Asia.


Related: Why China's Huawei is ambitious


It was not until 2012 when Vivo started expanding in markets outside of Mainland China, as it first focused in gaining strong foothold in its home base. And it looks Vivo’s strategies are working.


IDC’s first quarter sales report showed the young brand has already surpassed Lenovo, emerging as the fifth best-selling brand in the world, with 4.3% of the market share and 14.4 million units sold so far this year or a 123.8% year-on-year surge.



A Vivo concept phone was also featured in the latest comic flick, Captian America: Civil War as part of its marketing strategies.


Vivo has yet to set up its own flagship store in the Philippines but its products will be available in major mobile stores nationwide. 


V3 Max will be available in the country on Sunday, May 22.




Elyssa Christine Lopez is's editorial assistant/ staff writer. Follow her on Twitter@elyssalopz

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