th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

What Days and Hours are PH Online Shoppers Most Likely to Buy?

iPrice Group report offers insights on daily e-commerce activity in the Philippines and Southeast Asia
By Lorenzo Kyle Subido |

 

 

Filipinos tend to shop for products and services online on Wednesdays and Thursdays over any other day, according to Malaysia-based online shopping aggregator iPrice Group.

 

In a report titled “State of eCommerce in Southeast Asia 2017," iPrice revealed that the Philippines showed the highest conversion rates, or the rate in which a visit to an e-commerce platform leads to a purchase, on Wednesdays and Thursdays. Using Monday as a baseline, conversion rates were seven percentage points higher on these days.

 

On the other hand, Filipinos showed much less online shopping activity on weekends, with conversation rate dipping to 84 percent on Saturdays and a weekly low of 80 percent on Sundays.

 

This trend of high weekday and low weekend conversion rates is consistent across the five other Southeast Asian countries in the report, which iPrice attributed to “the large increase in the percentage of mobile usage [in the weekend].”

 

In the report, iPrice revealed that mobile traffic contribution to e-commerce platforms was higher during weekends compared to weekdays, rising to as high as 82 percent on Sundays for the Philippines compared to 70 percent on Wednesdays.

 

While this may be indicative of higher e-commerce activity, iPrice correlated the increase in mobile traffic to a decrease in conversion rate as online shoppers using mobile tended to make less purchases than online shoppers using desktop. In the Philippines, conversion rate among desktop shoppers was almost triple that of mobile shoppers, and similar trends can be seen in its Southeast Asian neighbors.

 

“Despite the meteoric rise of mobile traffic in the region and the development of adhoc tools supporting mobile commerce, traffic on mobile still suffers a substantial gap with desktop when it comes to average conversion rate,” wrote iPrice in the report.

 

Aside from daily conversion rates, iPrice also revealed the peak hours for e-commerce transactions in each of the six countries. For the Philippines, iPrice recorded the highest number of online shopping orders between 11 AM and 6 PM, with activity peaking from 3 PM to 4 PM. Conversely, e-commerce platforms in the Philippines received the least number of orders between 3 AM and 6 AM.

 

This again followed the trend of other Southeast Asian countries, which iPrice believes is because Southeast Asians tended to shop online more when they are at work or in school. This is also consistent with a statement from Lazada Philippines CEO Inanc Balci, who commented in an event that the company received the most orders within working hours and dipped during lunch break and in the evening.

ADVERTISEMENT - CONTINUE READING BELOW

 

For “State of eCommerce in Southeast Asia 2017,” iPrice gathered insights from over 1,000 e-commerce players across six Southeast Asian countries. The report underscored the huge growth opportunity for the industry in the region, with iPrice opening the report by stating that “2017 has been a vital year for e-commerce in Southeast Asia.”

 

 

*****

 

 

Lorenzo Kyle Subido is a staff writer of Entrepreneur PH

Latest Articles

Google Offers Tools and Programs to Help PH Businesses Thrive Online

They offer free online tools and applications to help entrepreneurs

byNicai de Guzman | February 26, 2018 09:00:00

3 Ways to Make Memorable Small Talk That Gets People Interested In Working With You

The easiest way to be intriguing is listen closely after you've asked someone to tell you about...

byTor Constantino | February 26, 2018 08:00:00

How Much Money Do You Have to Make to Be Satisfied and Happy?

It's only a fraction of the millions you dream about

byLydia Belanger | February 26, 2018 06:00:00

8 Strategies to Become More Influential at Work

Wherever you are in the corporate structure, influencing skills are vital for anyone to be...

byConnie Wedel | February 26, 2018 02:00:00

Ryan Reynolds Just Bought a Gin Company He Called 'the Best on the Planet'

The company said Reynolds will 'play an active leadership role in the business and creative...

byAlison Millington | February 26, 2018 00:00:00

Did the 1986 EDSA People Power Revolution Make the Rich Richer?

Property boom boosts fortunes of the extremely wealthy even as widespread poverty persisted

byPauline Macaraeg | February 25, 2018 09:00:00

Ask the Relationship Expert: I Can't Stop Acting Like the Boss With My Partner

Sometimes you have to take off your 'boss' hat

byMarla N. Mattenson | February 25, 2018 08:00:00

10 Weird Habits That Can Actually Be Good for You

From cursing to fidgeting to eating chocolate, these so-called 'bad habits' can actually benefit you

byRose Leadem | February 25, 2018 06:00:00

7 Real-Life Business Lessons You Can Learn From Billionaires

The only variable you really control is how hard you work

byDeep Patel | February 25, 2018 02:00:00

Here's Why This Company Encourages Employees to Decorate Other People's Cubicles

It bridges the gap between work and personal life, making employees feel more connected.

byLydia Belanger | February 25, 2018 00:00:00

Try This New App To Help You Invest for Your Children’s Education

Manulife’s GradMaker app makes it easier and more accessible to invest your hard-earned money

byLorenzo Kyle Subido | February 24, 2018 09:00:00

How to Deal With the Criticism, "You need to be more likeable..."

Three ways to negotiate sexism in today's workplace

byCandace Sjogren | February 24, 2018 08:00:00