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Who Are the Leading Foreign and Local Players in PH E-Commerce?

While international firms top the list, majority are locals, according to iPrice Group
By Lorenzo Kyle Subido |



Southeast Asian e-commerce site Lazada led the list of the largest players in the Philippine e-commerce industry, receiving an average of 62.5 million page views per month.


That’s according to a report by the iPrice Group, a Malaysian online shopping aggregator that runs the price comparison site in the Philippines. The study listed 48 e-commerce websites in the Philippines that receive over 100,000 visitors per month and ranked them based on page views, social media followers and app downloads on Google Play. Check out the infographic above to see what these 48 e-commerce websites are and which metrics iPrice compared.



Topping the list is Lazada, which was founded in 2012 by German firm Rocket Internet and currently operates in six Southeast Asian countries. Its 62.5 million average monthly page views is impressive not only in the e-commerce sphere but in the Philippine digital space in general—according to analytics site Alexa, it is the eighth most visited website in the country. 



Related link: This CEO Plans to Make the PH a Top Country for E-Commerce 



Following Lazada in the list is fashion e-commerce platform and fellow Rocket Internet-backed company Zalora, with 3.9 million page views. Two other international companies, Singapore-based Shopee and US-based eBay, took the third and fourth spots with 3.86 million and 2.4 million page views respectively.


Online cosmetics retailer BeautyMNL completed the top five with 1.2 million page views, making it the most visited local e-commerce website in the country. The local player also outperformed its multinational counterpart Sephora, which placed ninth with 253,000 page views. In the report, iPrice attributed BeautyMNL’s lead to its stronger content marketing, highlighting the company’s magazine Bloom.



While the most visited e-commerce websites are all international, iPrice pointed out that two of the country’s largest conglomerates have bought stakes in these top players. Last February, Ayala Corp. bought a 49-percent stake in Zalora Philippines, while JG Summit Holdings invested $25 million into Sea Ltd., the parent company of Shopee, in a funding round held last May.


Such activity underscores the bright prospects of e-commerce in the country, which is projected to reach $1.2 billion in sales this year. According to social media agency We Are Social, over 30 million Filipinos have already purchased products and services online as of 2016, translating to an e-commerce penetration of 29 percent.



Related link: PH E-commerce Revenue to Hit $1.2 B in 2017 






Lorenzo Kyle Subido is a staff writer of Entrepreneur PH

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