th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Will Price of High-Speed Internet Drop Sharply as Globe-PLDT Rivalry in Home Broadband Heats Up?

Globe eyes more affordable 5G packages as it moves to close PLDT’s wide lead in residential Internet
By Elyssa Christine Lopez |

Globe CEO Ernest Cu announced plans to roll out fifth-generation (5G) wireless technology to boost the company's home broadband business by next year



For years Globe Telecom and PLDT Inc. have been slugging it out to become the country’s leading telecommunications company.


After Globe displaced PLDT wireless subsidiary Smart Communication as the Philippines’ largest mobile phone company in 2016 in number of subscribers, the battle shifted to home broadband. Here, PLDT still has a clear lead with a subscriber base of 4.2 million against Globe’s 1.4 million.


Not one to rest on its laurels, Globe Telecom is moving to cut down PLDT’s wide lead in the home broadband market.


“As much as we’ve done so well in mobile and wireless, we’re still number two in home broadband. That’s an admission from us. As always, Globe will aspire to becoming number one in the home,” said Ernest Cu, Globe Telecom CEO on June 8, when the company announced plans to roll out fifth-generation (5G) wireless technology to boost its home broadband business by next year.


By mid-2019, Globe hopes to be able to offer Internet speeds of 50 Mbps to 100 Mbps to wireless data users, matching the speeds of cable-based fiber-optic connections. With this, even prepaid subscribers can enjoy fiber-like speeds using affordable data plans.


Currently, Globe’s current fiber-powered broadband service is exclusively offered to postpaid subscribers with monthly plans ranging from Php999 to Php2,899, promising three to 100 Mbps download speeds. “Fifty to 100 Mbps are totally reserved to postpaid subscribers,” Cu said. “This is now [what] we would want to bring down to the masses.”


According to Globe’s Chief Technology and Information Officer Gil Genio, subscribers can expect mobile data services to be around 30 percent cheaper in contrast to this year’s prices by 2019 with the rollout of 5G technology.



Globe executives said the company would be using Huawei’s latest MIMO (multiple input, multiple output) product, a technology that can boost cell site capacity by two to three times without the need for additional spectrum



“Least price today for mobile internet is about Php50 per GB (gigabyte), that’s already standard price. The new technology allows us to deliver more data more efficiently. So when we move from 1G to 2G, 3G to 4G, all of those prices went from hundreds to Php50 per gig. Easily that already translates to 30 percent drop because only with the latest technologies can you begin delivering more capacity for lower cost,” he explained.


The Globe executives said the company would be using Huawei’s latest MIMO (multiple input, multiple output) product, a technology that can boost cell site capacity by two to three times without the need for additional spectrum, to make the 5G rollout possible. According to Genio, around 300 cell sites are equipped with the technology.


He added that in the initial 5G rollout, urban areas will be the first to enjoy the new download speeds as the technology requires cell site density.


PLDT had also made an announcement early this year that around half of its current DSL subscribers will start enjoying “50 to 100 Mbps” download speed by the end of 2018. To achieve this, the company is aiming to double its fiber and hybrid fiber broadband capacity to over 2.2 million ports nationwide by December.


It may not have 5G by next year, but the company is looking to build 6,800 LTE-equipped cell sites and 8,000 3G-equipped cell sites by 2019.


All these announcements and investments come at a time when the government is in the process of selecting a third telco player, expecting more competition would result in better and cheaper telecom services.


As of May 2018, average download speed of fixed broadband in the country hit only 17.73 Mbps while the equivalent speed for mobile data is only 14.05 Mbps, ranking 84th and 97th respectively out of 135 countries, according to Ookla’s Global Speed Test Index.







Elysa Christine Lopez is a staff writer of Entrepreneur PH. Follow her on Twitter @elyssalopz

Latest Articles

The Secret Weapon 2 Famous Founders Deployed to Build Their Mega-Successful Companies

As Steve Jobs and Jeff Bezos found, success comes when you turn your business into a reflection of...

byNatasa Lekic | June 22, 2018 02:00:00

This Pinoy Air Travel Company Just Launched New Flights from Manila to Clark and Puerto Galera

AirTrav is now open for bookings

byKhatrina Bonagua for | June 22, 2018 00:00:00

Crazy Rich Asians of Davao? Ayala’s 70 Luxury Condos Priced Up to Php81-M Sold in Less Than 24 Hours

The president’s hometown is not just the nation’s new political capital but also a hot luxury...

byPauline Macaraeg | June 21, 2018 14:00:00

Unsolicited Proposal to Build 11-Km Makati Subway Acknowledged by City Gov’t

Costing $3.7 billion, the project still has to be negotiated by the LGU and proponent IRC Properties

byElyssa Christine Lopez | June 21, 2018 13:00:00

PH Platform Helps Firms Access Over 2K Online Courses To Upskill Workers

STORM Learning carries courses covering various industries and sourced from around the world

byLorenzo Kyle Subido | June 21, 2018 10:00:00

Apl.De.Ap Supports Scholarship Program to Teach Creative Artists to Become Savvy Entrepreneurs

The deadline for application for the initial batch of 40 scholars is on July 8

byElyssa Christine Lopez | June 21, 2018 09:00:00

6 Scientifically Proven Moves You Can Make to Boost Office Productivity

Who knew plants were anything more than a decorative touch?

byMoe Kittaneh | June 21, 2018 06:00:00

Does Your Team Love Coming to Work? Follow These 7 Strategies to Make Sure

A good product or service is wonderful, but great talent is your life force

byJaleh Bisharat | June 21, 2018 02:00:00

This Former Brand Marketer Now Sells "Demi-Fine" Jewelry in Online Shop

Modern Myth has delicate pieces in gold, sterling silver and semi-precious stones

bySteph Sison for | June 21, 2018 00:00:00

DOTr On Track to Start Building PH’s First Subway by Dec 2018, Eyes Partial Operations in Q1 of 2022

Secretary Tugade said the target for partial completion was advanced by at least six months

byElyssa Christine Lopez | June 20, 2018 12:00:00

PH Taxi-Hailing Startup Helps China’s Huawei Tap New Markets for Tablet PCs

The Chinese giant will develop similar products based on experience customizing the device for Micab

byRoel Landingin | June 20, 2018 09:00:00

Boost Your Productivity 1,000 Percent By Practicing This One Habit Daily for One Year

Getting up an hour earlier and making good use of the time is the surest way to make every day far...

byJohn Rampton | June 20, 2018 06:00:00