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Zomato introduces ads on the mobile app, doubles consumer reach for merchants

Restaurant discovery app Zomato has recently introduced ads into its service after it doubled its consumer reach for its merchants.
By Press Release |
Zomato introduces ads on the mobile app, doubles consumer reach for merchants

Zomato, the popular global restaurant search and discovery service has announced the introduction of advertisements on its mobile apps, marking a significant leap in the value it brings to restaurants advertising on Zomato. Users will now see in-line ads for restaurants contextual to their search and location, appearing on search result pages.

Zomato first launched its mobile apps in 2011 for Android, iOS, and BlackBerry; an app for Windows Phone was added subsequently. Today, more than 50% of Zomato's 30,000,000+ monthly visits come from its mobile apps across the globe, testimony to the fact that local search is moving to mobile very quickly.

Zomato's revenue model is based on hyper-local advertising contextual to the user search criteria, where users searching for a type of restaurants in a particular area see ads for other relevant dining establishments in and around that location; this allows restaurant businesses to target customers already searching for dining options in their catchment area. At present, over 4,500 restaurant businesses in 15 countries globally advertise on Zomato, with the number of merchants increasing by the day. Zomato's mobile focus is also accompanied by the recently launched Zomato for Business application–an app built exclusively to help business owners engage with customers and drive business.

Speaking about the introduction of ads on their mobile apps, Zomato Co-Founder and COO, Pankaj Chaddah, said, “Merchants have been eagerly waiting for this for a while, but we took our time as we wanted the ads to be as relevant to the consumer as possible. We experimented a bit over the past few months, and we believe we have the right product in place now. This increases the reach of our advertisements by 100%. We have been focusing on mobile as a company for a while now and this accompanied by The Zomato for Business app, which is already gaining traction steadily, holds great promise.”

“Working with Zomato ads have been a game changing experience for our restaurants for our hotels. The investment is well worth it. The increased exposure and customers that we are getting via the mobile ads is really helping to drive the traffic we need to our restaurants not only in times of need but in general as well. We consider Zomato not only our partners in business but an integral part of our plans for the foreseeable future for all our restaurants online advertising needs. Truly a one stop shop for more footfall.” said,Aftab Sayed, SenioreCommerce Manager, Dubai Marriott Hotels.

Anton Ojeda, Country Manager, Zomato Philippines adds, “Zomato always strives to bridge the gap between restaurateurs and customers in the digital age. With the introduction of mobile ads, Zomato now allows business owners the opportunity to reach out to a larger target audience.”

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