Customer service can make or break your business. That’s why it’s more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media.
Today, many consumers take to social media to express their views about a brand or seek help about a company’s product or service. When someone publicly tweets about a brand or writes on its Facebook page, the company is put to the test. How it responds and handles the situation will impact how people view the business.
Even if a person is simply talking about your brand and not necessarily asking a question or expecting a reply, it’s important for companies to listen and chime in as much as they can. Engaging with consumers and showing that your brand is human will make customers feel appreciated -- and they'll want to purchase more products or services from you.
To ensure that you provide the best service to your customers, check out Headway Capital’s infographic below.
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This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.