The women who grace the cover of Sports Illustrated may have won the genetic lottery, but many of them did not stop there. Using their beauty as a financial weapon, these 10 models harnessed the magazine’s promotional power to launch a different type of career: entrepreneur.
Thanks to savvy business decisions that extend far outside the world of modeling, here is how they are raking in the millions.
10. Rebecca Romijn
Sports Illustrated debut: 2006.
She’s known for her work with Victoria’s Secret and as an actress in X-Men films.
Her net worth is $25 million.
9. Elle Macpherson
Sports Illustrated debut: 1986.
She’s known for her work as a Victoria’s Secret model, founding Elle Macpherson Intimate,s and The Super Elixir By WelleCo.
Her estimated net worth is about $45 million.
8. Naomi Campbell
Sports Illustrated debut: 1992.
She’s known for her work as an Victoria’s Secret model and as a judge on The Face.
Her worth is about $48 million.
7. Rachel Hunter
Sports Illustrated debut: 1994
She’s known as a TV personality on Make Me A Supermodel, worked on Style Me with Rachel Hunter, and as a judge on New Zealand’s Got Talent.
Her net worth is $60 million.
6. Heidi Klum
Sports Illustrated debut: 1998.
She is most known for her work in the Project Runway franchise, as host of Next Top Model, as a Victoria’s Secret model, Dannon spokesperson, and the New Balance line HKNB.
She’s worth about $70 million.
5. Christie Brinkley
Sports Illustrated debut: 1979
Brinkley is known for Hair2Wear extensions, Christie Brinkley Eyewear, Christie Brinkley Authentic Skincare, and working as a Total Gym spokesperson.
Her estimated net worth is $80 million.
4. Tyra Banks
Sports Illustrated debut: 1996
She is known for her Next Top Model franchise, being a Victoria’s Secret model, Tyra Beauty, The Tyra Banks Show, and FABLife.
Her net worth is roughly $90 million.
3. Cindy Crawford
Sports Illustrated debut: 1988
Crawford’s most known for her ventures including Omega Watches, Meaningful Beauty, Cindy Crawford Home Collection, and the Cindy Crawford furniture line for Raymour & Flanigan.
Her net worth is about $100 million.
2. Gisele Bündchen
Sports Illustrated debut: 2001
She’s most known for her flip flop line Ipanema and appearing as a spokesperson for Victoria’s Secret, C&A, Pantene, H&M, and Chanel No. 5.
Her net worth has been estimated to be about $360 million.
1. Kathy Ireland
Sports Illustrated debut: 1989
She’s known for Kathy Ireland Worldwide, which includes a clothing line for babies, intimates and handbags, furniture, vacation packages and wedding resorts, a publishing imprint and a music label.
She’s worth about $420 million.
Research by Carolyn Sun.
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This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.
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