th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg

Meet the 10 models turned millionaires who launched their careers via 'Sports Illustrated'

The likes of Naomi Campbell, Cindy Crawford, Gisele Bündchen harness the magazine's promotional power to become entrepreneurs.
By Entrepreneur US Staff |

The women who grace the cover of Sports Illustrated may have won the genetic lottery, but many of them did not stop there. Using their beauty as a financial weapon, these 10 models harnessed the magazine’s promotional power to launch a different type of career: entrepreneur.


Thanks to savvy business decisions that extend far outside the world of modeling, here is how they are raking in the millions.


Related: Rihanna gives boost to Puma with original clothing line


10. Rebecca Romijn


Sports Illustrated debut: 2006.


She’s known for her work with Victoria’s Secret and as an actress in X-Men films.


Her net worth is $25 million.



9. Elle Macpherson


Sports Illustrated debut: 1986.


She’s known for her work as a Victoria’s Secret model, founding Elle Macpherson Intimate,s and The Super Elixir By WelleCo.


Her estimated net worth is about $45 million.


8. Naomi Campbell


Sports Illustrated debut: 1992.


She’s known for her work as an Victoria’s Secret model and as a judge on The Face.


Her worth is about $48 million.


7. Rachel Hunter


Sports Illustrated debut: 1994


She’s known as a TV personality on Make Me A Supermodel, worked on Style Me with Rachel Hunter, and as a judge on New Zealand’s Got Talent.


Her net worth is $60 million.



6. Heidi Klum


Sports Illustrated debut: 1998.


She is most known for her work in the Project Runway franchise, as host of Next Top Model, as a Victoria’s Secret model, Dannon spokesperson, and the New Balance line HKNB.


She’s worth about $70 million.



5. Christie Brinkley


Sports Illustrated debut: 1979


Brinkley is known for Hair2Wear extensions, Christie Brinkley Eyewear, Christie Brinkley Authentic Skincare, and working as a Total Gym spokesperson.


Her estimated net worth is $80 million.



4. Tyra Banks


Sports Illustrated debut: 1996


She is known for her Next Top Model franchise, being a Victoria’s Secret model, Tyra Beauty, The Tyra Banks Show, and FABLife.



Her net worth is roughly $90 million.



3. Cindy Crawford


Sports Illustrated debut: 1988


Crawford’s most known for her ventures including Omega Watches, Meaningful Beauty, Cindy Crawford Home Collection, and the Cindy Crawford furniture line for Raymour & Flanigan.


Her net worth is about $100 million.



2. Gisele Bündchen


Sports Illustrated debut: 2001


She’s most known for her flip flop line Ipanema and appearing as a spokesperson for Victoria’s Secret, C&A, Pantene, H&M, and Chanel No. 5.


Her net worth has been estimated to be about $360 million.



1. Kathy Ireland


Sports Illustrated debut: 1989

She’s known for Kathy Ireland Worldwide, which includes a clothing line for babies, intimates and handbags, furniture, vacation packages and wedding resorts, a publishing imprint and a music label.

She’s worth about $420 million.

Research by Carolyn Sun.




Copyright 2016 Entrepreneur Media, Inc. All rights reserved.

 This article originally appeared on Minor edits have been done by the editors.

 Photos from Instagram

Latest Articles