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[Video] What is the role of creativity in entrepreneurship?

Professor Tony del Carmen of the Ateneo Graduate School of Business tells us the answer.
By Carlo P. Mallo |

Developing one\\\'s creativity plays an important role in the success of an entrepreneur. Whether you will use it to create a new product or innovate an existing one, creativity plays a crucial role.

Haven\\\'t you noticed that businesses with the most innovative products, brands, and marketing strategies have a longer shelf life compared to those who simply replicate other business ideas? Entrepreneur.com.ph asked Professor Tony del Carmen of the Ateneo Graduate School of Business to share his insights on the importance of creativity in business success.

His answers in the video below.

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