According to Erik Qualman, author of Socialnomics (Wiley, 2009), there are at least two reasons why social media is good for small businesses. First, as small businesses often have no budget to create their own websites, setting up accounts and fan pages on social networking sites (SNS) is a quicker, more practical way to reach potential clients. In a few minutes, without a centavo spent, you can already sell your goods online and promote your company without having to set up a website. Also, as SNS stick to templates, there’s not much room for customization. This means “it comes down to the product you’re selling versus the glitz and flash of your website.”
[related|post]Second, people are increasingly putting their trust on peers and family and less on traditional advertising for must-buy products and must-try services. And yes, a very good way to reach family and friends is through social media. However, online social networks are not the magic pill that could magically deliver sales.
Below is Part 2 of Qualman\\\'s rules to remember when using SNS for your business:
6. Post consistent, frequent updates. The popularity of social media has given birth to 24/7 marketing, as it is always on and updated real time. Therefore, you must not only have quality content; you must also post regularly. Updates should be daily (yes, even on weekends) and occur a few times within the day to avoid dark periods of no posts, a situation that may lead followers to become non-followers.