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10 Startup Challenges of Outstanding Entrepreneurs

Ten Outstanding Entrepreneurs shared their toughest challenges and what they did to overcome them
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People generally assume that capital [Read Borrowing capital from your relative here ] is the main reason behind the success of a business, but previous awardees of  “The Ten Outstanding Entrepreneurs” [Read 10 lessons that Entrepreneurs will never forget here ] have proven otherwise. In fact, most of them began their ventures with little more than just an innovative concept, gut feel, and personal savings for initial capital.

Here, we give you the list of challenges they had to face and what they did to overcome these difficulties

1. Mary Grace Arboleda-Young of Cordillera Coffee [Read the full profile of Mary Grace Arboleda Young here]

Cordillera Coffee [Read Cordillera Coffee as one of coffee shops that serve locally grown varieties here ] started in 2003 with an initial capital of P8 million. Arboleda-Young and husband Frank Young put up the coffee shop and retail establishment in Xavierville, Quezon City aimed at promoting and educating people about native coffee.
The Youngs also focused on franchising, which began in 2007 with the help of Francorp. as franchising consultants.
Bing S. Limjoco, chairperson of the Philippine Franchise Association, said: “Cordillera Coffee has the makings of another Jollibee, Goldilocks and other homegrown franchises that have succeeded in expanding locally and overseas to showcase the best of the Philippines in the global market.

The Challenge:
“Business was slow during the first months,” Arboleda-Young shared.

Meeting the Challenge:
“Our business has succeeded because we focus on our mission to help the coffee farmers, [and] this inspired us to strive and move forward”.
Cordillera Coffee has branches in Baguio and various locations in the UP Diliman Campus and along Commonwealth Avenue.

Cordillera Coffee
Unit 104 Llanar Bldg.
Xavierville Ave. cor. B. Gonzales St.
Loyola Heights, Quezon City
(02) 436-0324

Page 2: A great passion makes up for a lack of culinary and business background


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