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4 things to watch for at the World Food Expo

Chef Meg Victorino gives tips to remember when attending a food trade show
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In anticipation of the World Food Expo 2011 (WOFEX) happening from August 3 to 6 at the World Trade Center and SMX Convention Center, asked Chef Meg Victorino for tips to remember when attending the largest food trade show in the country.


1.  Schedule


Find out the schedule of events and the industry experts and chefs giving the talks. You should focus on topics that you are interested in or is related to your business. Find out if the chef\\\'s line up of topics will be relevant to your needs.


2.  Exhibitors


If the line up of topics is ok, the next step is to check out the list of exhibitors for the trade show. This is to confirm if the event will feature the suppliers you want to talk to. For example, if you want to look for kitchen supplies, a food event with mostly bread exhibitors will not help you get the contacts you need. Victorino says: "Expos are most helpful for smaller business because the suppliers don\\\'t go to them and they will find the suppliers in one place."



She adds that its also the best way to find suppliers for ingredients like chocolate, special yeasts and hard to find kitchen equipment not available in regular kitchen supply stores.


3.  Competition


Food expos usually hold culinary competitions. Get to know the panel of chefs who will be judging and the companies that will be sponsoring the event. For example, an event sponsored by an Australian lamb company will require the competing chefs to use the ingredient in their dishes.


WOFEX will be hosting the prestigious 2011 Philippine Culinary Cup.  It is the only competition endorsed by the World Association of Chefs Societies and is the qualifying round for the Asian Pastry Cup 2012 in Singapore. For the competition schedule, click here


4. Trends


For the aspiring entrepreneur it is always good to be updated with the latest trends in food industry. One must make the effort to constantly educate himself with the best practices that could improve his business.



"Expos are great for checking out the trends in ingredients, machines and styles," says Victorino. 


Meg Victorino holds a masters degree in Italian Cuisine and Food Service Administration. She trained under the World Cup pastry champion Andrea Voltolina. She is also a chef instructor and manages La Piccola Chef Gourmet Food. To inquire about lessons, click here.

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