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5 factors for a successful fitness center business

Know what you should stretch and where to bulk up
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Since it’s the weekend and everyone is out run or head to the gym for an afternoon workout, have you ever thought of putting up your own neighborhood fitness center?

Fitness centers have been sprouting left and right and the rates of the more popular ones have gone down as well. To help you start your own fitness center and even carve your own niche, Entrepreneur.com.ph has listed down these five tips for a buffed business right from the start:

1. Know your stuff

 

It would help if you’re a fitness trainer to begin with, but even if you were not, it would be good for you to know more than just a thing or two about exercise, sports nutrition and motivation. You need to at least advise newcomers if they’ll hurt themselves with what they’re doing, if they’re lifting too much or if they’re breaking your equipment. If customers enjoy their workout, they’ll come back; if they don’t get injured, they’ll come back; more importantly, if they see results, they’ll come back.

2. Stretch

 

Stretch your operating hours to accommodate more customers. Exercise buffs normally do an early-morning jog or an early evening of badminton. Why? Most professionals are working from 8 to 5. So if you plan to have an 8-to-5 gym, you won’t be having a lot of customers.

3. Space out

 

Your gym needs more space than just to stand and place weights on. There must be enough room, per customer, to have full range of motion without having to watch out for swinging dumbbells and dropping weights. There must also be adequate space to warm up and cool down.

4. Bulk up

 

Make sure you have adequate equipment to ensure a smooth workout for everyone. It really hurts the workout if customers have to keep asking between sets, “Are you done with those weights?”

5. Maintain it

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Equipment should be well maintained. Cable machines should be free from fraying cables, and machines with motors like treadmills should have their electrical parts in good working order. The gym itself should not be a safety hazard.


This article was published in the April 2011 issue of Entrepreneur Philippines.

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