With the hundreds of products out there all competing for attention, as an entreprenuer you must be able to differentiate your product by taking the time to consider what your target market needs and values.
One brand doing just that is Dockers with its new Alpha Khaki line. According to Bobet Romualdo, Dockers brand director for the Asian region, the pants were built around the same attributes a man loves about his favorite jeans: attitude, style options, versatility and individualism.
“This khaki stands for conviction; it is for the new generation of men who would like to stand out from his jean-wearing friends. The Alpha Khaki can replace your jeans and be just as versatile,” Romualdo said.
The Dockers Alpha Khaki is ‘the new generation of khaki for the next generation of men’; it illustrates how a dominant khaki brand can evolve into a khaki that is very different from what has been the traditional khaki. Even venturing to propose to let go of your favorite jeans for what is possibly a new favorite pair of pants, with its unequivocally modern make.
Entrepreneur.com.ph asked for five things that the company takes into consideration when it is designing its new product line. Dockers\\\' reveals their answers in the gallery below.