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6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience
By Eric Hinson |

Every company wants to create a viral video, but I’ve got some bad news for you. Even the best videos have no guarantee they’ll ever be as popular as that heart-wrenching fast food ad, or that jingle campaign of a popular actor for a chocolate drink.

 

The good news? Just like in high school, popularity doesn’t always equal success. Luckily for you, successful videos do happen to have a couple things in common. To learn what those things are, check out the infographic below by Explainify. The advice is rooted in neuroscience, psychology and our personal experience working with hundreds of companies. With it, you’ll learn what your video should include so that you can drive maximum engagement and grow your business.

 

Who knows? Maybe there’s even a possibility of your video going viral.

 

 

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Copyright © 2017 Entrepreneur Media, Inc. All rights reserved.

This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editors.

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