Every great business started with drive and a passion. Even moguls like Richard Branson, Oprah, Bill Gates, and Warren Buffett started at zero.
The most passionate entrepreneurs are driven by more than just money. They're driven by living a fulfilled life.
If you haven't yet discovered your passion, I encourage you to do so. That's part of the reason I started The School of Greatness Academy--to help people pursue their passions. Think about what excited you as a kid, or the thing that when you do it you lose all sense of time and space, you are so lost in the moment. You will be happiest when you follow your passion. I love what Steve Jobs had to say about this:
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Once you have figured out what you want to do, here are some important things to keep in mind while starting your business from zero:
1. Research your market.
Knowing what the competition knows won't cut it. Go deep. Dive in to your market and study it like an expert.
Search Google for keywords that are related to your industry. Don't get discouraged if the market seems flooded. You can use this to your advantage. It means that it is working for those people and you can make it work for you. There is money there.
2. Set a tangible financial goal.
I set new goals every six months and always stretch my initial mark. Work backwards and figure out what you need to do each day to get to where you want to be. Set a goal that is a stretch for you and look at the steps you need to take every day to accomplish that goal.
3. When you create a Website, make the content shareable.
It's great to reference some of the leaders in your space, but when you are developing your own brand, it's important to create unique content on a single hub.
4. Build a list.
Email is best form of currency online and building an email list is one of the most important tools in building a business. As you develop your shareable site, begin building a list of emails of the people that visit your site. Then continue to provide them with value. This will translate into buyers for the future launch of your product or service.
5. Launch a product or service you can sell.
If you have a financial goal that you've set out for the next six months, then you have to sell something. Take the time to figure out the biggest challenges your audience is facing and build your relationship with them. Then create something that solves their problem. I know this is easier said than done, but it's critical. Your leads come from your list, you convert them to customers, follow up and build a relationship.
6. Start NOW and improve as you go.
A lot of people waste time thinking about making things perfect before they launch their business. The logo, the website, the copy—everything. This is a waste of time. Sell your product before you make it by offering a pre-order. Focus on getting sales and attracting leads. Successful companies launch all the time and they aren't perfect.
The most important thing is to enjoy the process and know that you don't have to make it perfect. Start today. If not now, when?
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
This article originally appeared on Entrepreneur.com. Minor edits have been done by the Entrepreneur.com.ph editor.