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9 ways to succeed in the bath and beauty industry

Making soaps and body scrubs are easy, but penetrating this highly elusive and lucrative market can be challenging.
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Making soap is an easy process that any aspiring entrepreneur can do. It’s a business that you can start without having to give up your arm and your leg for (Read how to make soap here). But it’s usually penetrating the market and carving a niche for your products where the real challenge is.

Entrepreneur.com.ph asked successful soap entrepreneurs Marge Gabat of Home Spa and Ana Gutierrez of Body Food to share some tips on how to penetrate the lucrative bath and beauty industry.

Thinking of joining the bath and beauty industry? Gabat and Gutierrez share some tips on how you can make the most out of the bath and beauty industry:

• Be different. The bath and body industry is highly competitive, so you must offer something new. “Come up with an idea that will sell and set you apart from all the other bath and body products,” says Ana Gutierrez of Body Food. “It takes a lot of creativity to stand out.”

• Know what you’re offering. “It takes courage to stick to your original concept,” says Gutierrez. “It’s tempting to mix up your products, and if you do you’ll confuse your customers.”

• Be resourceful and flexible. Your small budget shouldn’t keep you from being creative especially with your packaging. “You should know how to adjust when you’re starting out,” says Gutierrez. “When I didn’t have money for packaging, I looked for somebody who could come up with packaging for me.”

• Approach prospective clients. Marge Gabat of Home Spa suggests calling up the spas and and salons to offer your products. “Ask for the owners’ names and write them a proposal,” she says. Then you can meet them to present your products.

• Have a budget for product samples. You can start small by giving out samples to friends, relatives and co-workers. “If your products are any good, they’l like them,” says Gabat.

• Keep your trade secrets secret. Gabat learned this lesson the hard way. An officemate engaged her in small talk once and casually asked about her production process and materials. She told her, and not long after her officemate put up her own bath and body business.

• Tell your clients about your products’ shelf life. “Masks and one kind of body scrub last for three to four weeks only and must be refrigerated,” says Gabat “Make sure your customers know this.”

• Deliver on time. You can’t afford to disappoint your clients. “They’re your regular customers, so be reliable and lways be on time,” says Gabat.

• Take care of your clients’ staff. Gabat sends samples and food to the staff of her spa and salon clients regularly. “They’re the ones who try your products to see if customers like them,” she says.

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