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A private affair

A new lifestyle hotel along Shaw Boulevard in Pasig City fuses the convenience of city life with the luxury of privacy. Check it out.
By Victoria Vizcarra |
A private affair

The new kid on the Ortigas-Pasig block, Privato is in the thick of goings-on along Shaw Boulevard—it’s within walking distance of commercial hubs like Capitol Commons and Kapitolyo Village—but stands as an urban escape from the hustle and bustle of the metro.

Developed by Green Asia Real Estate, the hotel has 177 rooms designed by the owner himself, Gab Perez. “I wanted a feel of urban sophistication. Nothing cramped or cluttered,” he says. “When you enter the bedroom, it should convey a feeling of relaxed modernity, without compromising the essentials of a complete hotel room.” Privato can play host to any event, with its spacious Milano and Firenze ballrooms that can each sit a crowd of about 100.

To get the Italian-inspired lifestyle hotel ready in time for its February 14 (2014) launch, Perez brought together some big names in Philippine architecture and design, including renowned architects Anton Mendoza; Carmelo Casas, principal at CASAS + Architects; and London-trained interior designer Juan Carlo Calma.

Clean, stark, and crisp was the order of the day, which all came together under Calma’s fluidity-inspired designs, Mendoza’s impeccable sense of balance and proportion, and Casas’ efficient privacy use of space. Its designer lobby—swathed in a mix of Carrara, Black Marquina, and Yellow Onyx marble from Italy that form a signature floor-to-wall crawling pattern—is Calma’s masterstroke, with an edgy aesthetic that’s in sync with Perez’s youthful, sleek vision for the hotel.

privato_2.JPGThe marble-clad vestibule provides the stark background from which handpicked statement pieces—like the life-sized wire Ostrich sculpture made by Davao-based artist Ann Pamintuan and contemporary furniture by interior designer Tina Periquet—can truly stand out.

This minimalist feel, punctuated by a dominantly black-and-white palette, extends to Piazza Privato, the hotel’s centerpiece restaurant, where the walls boast an abstract painting by Ivan Acuña and three commissioned pieces made from recycled paper by Japanese artist Wataru Sakuma. The silhouettes of endangered local bird species is a nod to Privato’s push for sustainability, along with its water-treatment facility, LED lights, and a self-washing silicon resin exterior paint job.

To indulge in sweets and spirits, hop to The Cake Bar at the lobby, or the Verona Roofdeck Bar, with its sweeping views that overlook the Fort and Makati cityscape.

This article was originally published in the July 2014 issue of Entrepreneur magazine. Subscribe to the print or digital version here.


Photos: Privato

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