By 2015, expect smartphone penetration in the Philippines to reach 50%. This is according to a recent study by On Device Research, which surveyed 900 mobile internet users in the country, reports Mobext, a pure play mobile marketing agency in the Philippines.
The study cites two primary reasons for this optimistic projection: the continuing lowering of smartphone prices by local mobile brands and the relatively low price of mobile internet packages.
If you are starting to build your online presence, you may want to consider this reality especially if you are just designing your website.
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
Whereas before, desktop and mobile sites are usually developed separately, the rise of mobile device use such as tablets and smartphones with varying screen sizes should make RWD the most logical and economical approach.
Google cites two factors that make RWD work: first is a flexible fluid grid that adapts to the monitor of each device. It does this by using percentages in webpage sizes than exact pixels. This makes the webpage to stretch and resize itself according to the browser.
Second is the use of media queries, which allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser. Simply put, the webpage text and overall formatting adjust to fit the current user browser for utmost readability.
“When people arrive in your website, that means they have already chosen you,” says Coni Cruz, a Digital Strategy Manager for Henderson Blake and Business Developer at Naturale Laboratories Inc. in the recent Certified Digital Marketer Program lecture.
“Missed opportunities happen because your website may not be optimized for your audience. It should have the right content and right selling points for your visitor.” And naturally, it starts with your website being readable in devices that your target market uses.
Join the CDM Program’s What Works in Websites online class and be mobile-ready. Register at imadigitalmarketer.com or call 927-0096, 0928-506-5382 for more details.